Interbike 2018, the largest bicycle industry trade show in North America, has announced that key brands in several categories have committed to Interbike Marketweek, as registration opens for all attendees including retailers, distributors and media. While the Northstar Free-Ride Festival, OutDoor Demo and the indoor expo have brands committing on a daily basis, the trade show organiser reports that a number of key brands have shown their early support for Interbike Marketweek in Reno Tahoe.
Interbike Marketweek will take place in the Reno Tahoe region beginning with the Northstar Free-Ride Festival in North Lake Tahoe, CA, on September 14-16, 2018 (with bike demos taking place on September 15-16). OutDoor Demo will run from September 16-17, 2018 for members of the trade, followed by the Interbike Expo in Reno, NV on September 18-20, 2018.
Cannondale, KHS Bicycles, Marin Bikes, Bianchi, Pivot Cycles, Haro Bikes, Open Cycle and others are among the bike brands that will be exhibiting at one or more of the Interbike Marketweek events, while parts & accessories brands such as Wahoo Fitness, Thule, Park Tool, Abus, Garmin, Stan’s NoTubes, Assos, SRAM, Canari Cycle Wear and others will also participate this year. Electric bike brands that have committed include Raleigh Electric, iZip, Bulls, Yamaha Power Assist Bicycles, BOSCH, myStromer and more.
“Many participants think, first, of the trade show Interbike offers – but make no mistake, we’re vested in making decisions and bringing content to Interbike that help independent bicycle retailers survive and grow, and our partner brands are all equally vested,” said Pat Hus, Vice President of Interbike.
“The ROI from gathering, networking, learning, seeing innovations, testing new product and more – over the course of a few days – is hard to dispute. The value of face-to-face interaction is so important, and we’re confident that the new Interbike experience will deliver an environment that’s conducive to growing the business of bicycles.”
The 2018 Interbike Marketweek events are set to deliver a ‘robust experience’ in a city that last hosted Interbike in the mid-80s. The events will feature a focus on product demonstrations, enhanced educational content, a smaller-town feel with local hospitality and a change of scenery in one of the most picturesque areas of the United States. The Northstar Free-Ride Festival powered by Interbike, and OutDoor Demo are designed to deliver an enhanced demo experience at one of the top venues in North America, while the Reno Sparks Convention Center will play host to the trade show.
Cannondale has had ongoing discussions with Interbike since early this year about its plans and goals for 2019, including how the event can act as a complement to Cannondale’s annual dealer show. Cannondale General Manager – US IBD, Nick Hage, said “With all the new energy and change coming to Interbike, we feel like the time is right to return and engage with retailers about the exciting things going on at Cannondale.
“We have a compelling story to tell, and have worked with the Interbike team on an impactful way for us to participate at both the convention and demo events.”
Hus urges all attendees to book flights and hotels as early as possible to take advantage of lower rates. Hotel reservations should be booked exclusively through Interbike Marketweek’s official hotel partner, onPeak, from the Interbike website. The following shuttles will run at no charge to Interbike attendees:
- Between the Reno-Tahoe International Airport and the hotels in the Interbike block
- Between the hotels in the Interbike block and the Reno-Sparks Convention Center
- Between the Reno-Sparks Convention Center and the Northstar California Resort
Shuttle details and a schedule will be posted on the Interbike website in the coming months.