IRONMAN has confirmed the acquisition of three key races from Revolution3 Triathlon (Rev3Tri) in Connecticut, Virginia and Maine. As a result, IRONMAN will now own and operate IRONMAN 70.3 Connecticut, formerly Rev3 Quassy, IRONMAN 70.3 Virginia, formerly Rev3 Williamsburg and IRONMAN 70.3 Maine, which was a previously licensed event.
IRONMAN adds that the popular triathlon events will be incorporated into the IRONMAN 70.3 Series and general registration for the 2019 events will open on September 25.
“The addition of these events to the IRONMAN 70.3 portfolio further affirms IRONMAN’s commitment to providing our athletes with consistent, high-quality experiences in a variety of amazing communities,” said Josh Furlow, Managing Director of North America for IRONMAN. “These exceptional races which Rev3 has built into successful triathlon events will add even more options for athletes seeking extraordinary destinations and amazing experiences.”
Over the past few years, IRONMAN (itself part of Wanda Sports) has been notably acquisitive:
- In May 2018, Ultra-Trail Australia was acquired by IRONMAN
- Also in May this year, IRONMAN acquired the Mass Participation Division of TITAN Experience in Ireland, helping to consolidate its UK & Ireland operations
- In June 2017, IRONMAN acquired 100% of Competitor Group Holdings (CGI), owner of the Rock ‘n’ Roll Marathon Series, in a move that established IRONMAN as the ‘largest running event producer in the world’.
- IRONMAN already owns or operates more than 20 running races worldwide, including the Standard Chartered Singapore Marathon, ASB Auckland Marathon, Marathon Bordeaux and Across the Bay 10K.
- Alongside the delivery of premier marathons, IRONMAN has, over the years, moved into road cycling events including the UCI Velothon Majors Series, as well as mountain bike events such as the Absa Cape Epic, and Cape to Cape and Port to Port MTB races.
IRONMAN 70.3 Connecticut
The Quassy Amusement Park will host IRONMAN 70.3 Connecticut. The park was founded in 1908 and sits on the south shore of Lake Quassapaug in Middlebury, Connecticut. The race will begin with a swim through beautiful spring-fed Lake Quassapaug, followed by a challenging bike course through the Connecticut countryside with long winding descents taking athletes through pastoral vineyards.
Capping off with a double loop run course through scenic New England neighbourhoods, the new IM 70.3 event is scheduled to take place on June 2nd, 2019 and is positioned as ‘a perfect tune-up for IRONMAN Lake Placid’.
IRONMAN 70.3 Virginia
Williamsburg will be the site of IRONMAN 70.3 Virginia. Home to Colonial Williamsburg, the historic Jamestown Island and Yorktown Battlefield, the area includes a Living-History Museum where actors in period costume depict daily colonial life. Additionally, the area host Busch Gardens Williamsburg, which has over 350 acres of roller coasters and water parks.
Athletes will take on a point-to-point swim in the Chickahominy River, followed by a bike course that navigates the rolling rural roads of scenic James City and Charles City counties and a run course that takes place on the newly completed Virginia Capital Trail. This new event offers a unique tour of the historic area with challenging terrain and scenery. The race is scheduled to take place on Saturday, May 11, 2019.
IRONMAN 70.3 Maine
Already a staple on the IRONMAN 70.3 circuit as a licensed event, IRONMAN 70.3 Maine takes place in the town of Old Orchard Beach, Maine. Old Orchard Beach is a seven-mile strip of sandy beach that has operated for more than 170 years. The crown jewel of Old Orchard Beach is its pier, which stretches out nearly 500 feet over the Atlantic Ocean and serves as the start for IRONMAN 70.3 Maine.
Following the point-to-point ocean swim, the bike course will start out flat and fast before taking riders into a series of rolling hills. Tall pine trees provide shade over much this course. The run course is an out-and-back, two-loop course, giving athletes the chance to finish out the race on a flat and fast course that includes a portion on the hard-packed dirt of the Eastern Trail. Athletes will cross the finish line in downtown Old Orchard Beach with the support of onlooking spectators. This race is scheduled to take place on August 25, 2019.
General registration for IRONMAN 70.3 Connecticut, IRONMAN 70.3 Virginia, and IRONMAN 70.3 Maine will be available beginning on September 25.