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IRONMAN extends timing deal with Sportstats across North American events

IRONMAN has extended its agreement with specialist event timing firm, Sportstats, as the time-keeper for the majority of its North American events. The multi-year agreement continues the ‘significant relationship that has already benefited hundreds of thousands of IRONMAN and IRONMAN 70.3 triathletes, and now the thousands of runners who participate in the Rock ‘n’ Roll Marathon Series.’

Sportstats has been timing IRONMAN events since 1997, beginning with IRONMAN Canada, and has also provided its services for the IRONMAN World Championship in Kailua-Kona, Hawai`i since 2004.

With IRONMAN’s acquisition of the Rock ‘n’ Roll Marathon Series in 2017, Sportstats is also providing timing services for all Rock ‘n’ Roll Marathon Series events in the US and Canada, allowing runners to use updated technology, including new timing chips on bibs.

“We are proud to continue this long-standing partnership with Sportstats as they have played a critical role in offering our athletes an exceptional race experience,” said Shane Facteau, Chief Operating Officer of IRONMAN. “We look forward to the continued evolution of this relationship as our event portfolio expands and technology evolves.”

Sportstats has also worked closely with IRONMAN to introduce Real-Time Race Tracking (RTRT.me), a cutting-edge app designer behind the innovative LIVE result technology. IRONMAN adds that the new applications have allowed for a more accurate and reliable tracking experience for IRONMAN and Rock ‘n’ Roll Marathon Series events.

Since the start of this year, the IRONMAN and Rock ‘n’ Roll Marathon Series Tracker Apps have been downloaded nearly 600,000 times and proven to be ‘tremendously successful and well received’. With live tracking, real-time results and instant notifications, IRONMAN Tracker allows users to fully engage with an event and its competitors from the palms of their hands.

“IRONMAN is a global company and prestigious sports brand, and Sportstats remains committed to accurately recording and posting all of their athletes’ finishing times,” said Marc Roy, CEO of Sportstats. “At Sportstats, we realize that athletes demand accurate live timing, especially in an event as important as [an] IRONMAN triathlon or Rock ‘n’ Roll Series Marathon, and we’re proud to uphold the high standards that they demand.”

Sportstats also times IRONMAN events in South America, Thailand, the Philippines and Mexico, among many other areas around the globe. With the opening of Sportstats’ offices in Grand Rapids, Michigan and Clermont, Florida, the extension ensures the company’s presence at IRONMAN and Rock ‘n’ Roll Marathon Series events across North America. In all, Sportstats will be providing timing services for over 1,000 events yearly.

“We recognize that IRONMAN and participation in triathlon and running are expanding around the world, and we know that the US is always going to be a huge market,” Marc Roy continued. “Sportstats is a global leader in timing for running and IRONMAN events, and we know the North American market for IRONMAN will only grow over the coming years. It’s a good day for IRONMAN and a good day for Sportstats. We are proud to time thousands of triathletes and runners across the many fantastic North American events.”




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