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Kicking off Interbike Marketweek 2018: new Northstar Free-Ride Festival Powered by Interbike

Northstar Free-Ride Festival Powered by Interbike logo

Interbike, the largest bicycle industry trade show in North America, in partnership with Northstar California Resort, has revealed a number of event features and activities as well as the official name and logo of the new consumer festival set to take place on September 14-16, 2018 in Truckee, CA.

Interbike adds that the The Northstar Free-Ride Festival, powered by Interbike, will kick off Interbike Marketweek and will encompass ‘one of the largest demo events in the world, multiple mountain bike races, road bike rallies, on-bike clinics and off-bike activities for all levels of cyclists, and non-cyclists.’

The popular California destination resort, located just 35 minutes from downtown Reno, CA, boasts the largest lift-served mountain bike park on the US West Coast and offers more than 100 miles of mountain bike trails for riders of every skill. The event activities will be based in The Village at Northstar and will offer three different chairlifts and gondolas to transport riders to the trails that traverse the entire mountain.

“I think the industry is going to be blown away by this event,” said Pat Hus, Vice President of Interbike. “Through our partnership with Northstar we will be able to produce the best outdoor event we’ve ever created. We know how to gather the tribe and produce a great demo for our industry and the Northstar team delivers impeccable guest service. We just know they are going to create an amazing experience for guests both on and off the mountain!”

He continued, “I really hope that retailers give serious consideration to coming out early with their staff and/or families and taking part in the weekend festivities. I think it’s going to be one hell of a celebration of all things cycling.”

The Free-Ride Festival will kick-off on the evening of Friday, September 14th with the Village at Northstar Wine Walk Series. Participants will enjoy a variety of wine and hors d’oeuvres throughout the Village while live music is performed throughout. Saturday and Sunday will be filled with activities including the Northstar Enduro Race, The Boogaloo E-Bike Race, the Northstar Downhill Bike Race, bike skills clinics and the ability to demo 2019 new bikes from the leading bike brands in the industry.

The weekend will also include the opportunity to participate in yoga classes, bike clinics, and plenty of activities for kids including a bike rodeo, a bungee trampoline, mini golf, face painting, gem panning, and more. Live music will be performed on the main stage in the heart of the Village on both days, and a Village Pub Crawl will take place on Saturday night.

“We’re thrilled to welcome bike enthusiasts and festival-goers alike,” said Nadia Guerriero Vice President and General Manager at Northstar California Resort. “Between the mountain, incredibly scenic roads and our charismatic Village, this is a perfect hub for exploration and family experiences.”

As the consumer event winds down on Sunday afternoon, Interbike’s OutDoor Demo shifts into full gear. Buses will begin transporting retailers to Northstar from the Reno-Tahoe International Airport and host hotels. All registered Interbike retailers and media will be given free lift access with their event badge (US$56 per day value) allowing them to take advantage of the various chairlifts across the Northstar property for use during the OutDoor Demo.

The OutDoor Demo will run until 17:00 PT on Sunday evening and will wind down with an Interbike reception that evening in the Village. On Monday the demo will run all day from 08:00 to 18:00. Industry participants wanting to land early for the Festival portion of the weekend (Friday and Saturday) will be able to purchase discounted Festival tickets for Friday and Saturday.

Details on the Northstar Free-Ride Festival can be found on the Interbike website. Brands interested in obtaining exhibit space and/or sponsorship information for the Festival or OutDoor Demo are encouraged to contact their Interbike sales executive, or Andria Klinger, Sales Director at +1 949-226-5745.

Interbike Marketweek will take place in the Reno-Tahoe region beginning with the Northstar Free-Ride Festival in North Lake Tahoe, CA, on September 14-16, 2018 (with bike demos taking place on September 15-16). OutDoor Demo will run from September 16-17, 2018 for members of the trade, followed by the Interbike Expo in Reno, NV on September 18-20, 2018.




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