A release from apparel specialist Le Col notes that cycling and fashion have always mirrored each other. Coppi, Merckx and Bartali were all renowned for showcasing their unique style on two wheels; and British cyclist, Sir Bradley Wiggins, has built a reputation for offering his own style – with memorable images of his mod-inspired looks gracing podiums across the world.
Now, Sir Bradley, Tour de France champion and Olympic legend has joined forces with the premium British cycling brand Le Col to launch his own cycling kit collection ‘Le Col by Wiggins’.
Le Col is the creation of Wiggins’ former teammate and Team GB rider Yanto Barker. Inspired by cycling’s history, and trade teams from throughout the 60s, 70s, 80s and 90s, Le Col by Wiggins is positioned as being ‘for cyclists who recognise quality and performance, and want to combine that with a classic vintage aesthetic.’
Wiggins has worked closely with Yanto Barker and the Le Col team to bring his style to the design of the new range. While it’s seen as an exciting new partnership, it’s far from a new relationship. Yanto and Sir Bradley go back 20 years, to when they lived, trained and raced together as juniors in Team GB. According to Le Col, ‘this level of knowledge, trust and respect has helped in the development of the new range.’
Sir Bradley Wiggins said “I wanted to create a range of cycling kit that captured my cycling world so I partnered with Le Col, who make the best technical kit on the market and then added my personal style. Everything that I’ve experienced, achieved, and loved as a kid, as a junior racing in London, as a spectator watching my heroes, everything I’ve made in the Le Col by Wiggins collection goes back to a point in my history.”
Yanto Barker, founder of Le Col, added “When I started Le Col in 2011 I would often speak to Brad in the peloton about performance, style and design; so in a sense, he was involved in Le Col from the very start. Even at that stage, Brad was interested in designing his own range but obviously had other priorities. I’m delighted that he’s now joined us to create ‘Le Col by Wiggins’ where we’ve combined our shared relentless focus on performance and detail, allied to Bradley’s unique style and iconic status as Britain’s greatest ever cyclist, to make the most technical and stylish cycling product on the market.”
The Le Col by Wiggins Collection is spread across three ranges; The Hors Categorie, Pro and Sport ranges. Each seeks to represent a different focus, specification and price point.
HC Jersey – £155
HC Bibshorts – £185
Pro Jersey – £125
Pro Bibshorts – £155
Sport Jersey – £85
Sport Bibshorts – £125
LGilet – £140
Socks – £15
Musette – £15