Wetsuit and apparel specialist blueseventy has announced a partnership with ITU long distance world champion and IRONMAN champion, Lionel Sanders. The Canadian athlete was second in Kona last year and blueseventy notes that he is ‘one of the most consistent and exciting long-distance athletes in the world.’
Sanders said “First and foremost, I’ve tested a lot of wetsuits. A lot of wetsuits. The blueseventy Helix tested fastest among all that were tested by me, personally. Additionally, once I got to know the people behind the company and what they stand for, it really resonated well with me and the partnership was very natural. I’m looking forward to a fast year!”
Having finished second at the IRONMAN World Championships last October, Sanders’ swim may be the key to moving up a step on the podium. Having access to blueseventy’s swimskin technology will play into his overall swim performance goals.
blueseventy CEO, John Duquette said “I was excited when Lionel approached us after testing many different wetsuits and saying our Helix tested the fastest. Lionel has made a huge impact on our sport in a short time and we hope to help him achieve even more.”
He added “Working with Lionel will push our research and development team to keep innovating. We’ve launched a new Helix this year, but the best athletes are the pioneers. They’re always looking for ways to get faster and be the best they can be, and we really value being able to put that energy into our products.”
Lionel Sanders will be joining blueseventy’s professional triathlon roster that already boasts a stellar group of world-class athletes including Heather Jackson, Eric Lagerstrom, Dylan McNeice, Sarah Haskins, and recent IRONMAN South Africa champion Kyle Buckingham.
Never shying away from speaking about his background, Sanders has been vocal about a substance abuse problem that led him to sign up for his first long-distance triathlon in 2010. In three short years, he turned professional and had a huge breakout result a year later at the 2014 IROMAN 70.3 World Championships where he finished fourth.
Based in Windsor, Ontario, Sanders continues to put forth an ‘unshakable singular focus on becoming a better athlete’. His aggressive racing style and simple philosophy of ‘you get what you put in’ has connected with athletes and fans of the sport around the world. His improvement in the swim is also seen as an ‘example to every athlete that a weakness can be turned around and made into something great.’