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London calling: I MOVE LONDON RELAY unveiled

Applications are officially open for participants to take part in the first I MOVE LONDON RELAY – a world-record running relay attempt in London. The challenge – organised by runner Danny Bent and ‘powered by sport performance brand, ASICS’ – will aim to unite London communities and see runners cover 4,000 miles across the capital, over one month, in an attempt to break the Guinness World Record for the world’s longest, continuous running relay.

Starting on June 29th 2018 at Tower Bridge, up to 2,500 participants from all 32 London boroughs and 120 postcodes will run 10k and 5k legs, night and day for 30 days. Former Team GB triathlete and race organiser Danny Bent is calling on runners to sign up, carry the baton and help make history through the challenge.

Danny Bent said “I am passionate about the power of sport and its ability to bring people together, and I am equally passionate about this brilliant city we live in. But there are problems on our streets.

“That’s why we developed the I MOVE LONDON RELAY, to unite London through the simple action of running. Homelessness affects 170,000 people in London, 1 in 4 of us suffer from poor mental health and gang culture is an issue that affects communities city-wide. Through the creation of the world’s longest relay we want to bring together every corner of London, celebrate all of us and raise some cash for those that need it.”

The relay is supporting official charity partners – The Running Charity, Sported and Laureus Sport for Good – and is aimed at helping to improve the lives of countless young people who are affected by homelessness, gang culture and mental health through donations raised.

The relay will be powered by ASICS as part of I MOVE ME – its mission to get the world moving and inspire people to move, regardless of who they are or how they move. ASICS adds that its roots run deep in communities and sport, helping both physical and mental wellbeing; an ideal still maintained by the brand today through its ‘Sound Mind, Sound Body’ message.

Cathy McGinnis, Marketing Manager at ASICS UK said, “It gives us great pleasure to be announced as the title sponsor of the I MOVE LONDON RELAY. Our philosophy has always been to inspire people to lead a happier and healthier life through the power of movement, and we believe that the I MOVE LONDON RELAY is the perfect event to showcase this in action. We’re looking to get the whole world moving – so we hope to see you all there!”

Alex Eagle from The Running Charity said ”The Running Charity is delighted to be part of the I Move London Relay. We believe that running builds resilience, confidence and self-esteem of 16-25-year-olds who are homeless or at risk of homelessness. Like the work we do at The Running Charity, the I MOVE LONDON RELAY will show that through running young people can make a real social change for good in their community and for themselves.”

Sean Fitzpatrick, Chairman of the Laureus World Sports Academy said “London is one of the world’s great cities and as Chairman of the Laureus World Sports Academy, I am hugely thankful to the people who will take part in this incredible relay, raising funds for Laureus Sport for Good and the programmes we support around the world. Using sport to bring people together for a good cause, the I MOVE LONDON RELAY epitomises the work of Laureus. Good luck to everyone taking part, and thanks for the support!”

Hamid Vaghefian, London Reginal Manager at Sported added ”Sport has the power to bring people together and change lives and that’s why we, at Sported, are delighted to be a partner of the I MOVE LONDON RELAY. The relay will demonstrate what can happen when people unite for a common cause and that through sport we can achieve amazing things, both for ourselves and the community.”




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