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Man Ride 2018 – raising awareness for men’s mental illness on Zwift

Prudential RideLondon - Leith on Zwift

Zwift, the fitness platform born from gaming, and Black Sheep Cycling have partnered for the third year of the Man Ride.

The goal of the Black Sheep Man Ride is to create a conversation about male-focused mental health. Every day in the United Kingdom 13 men take their own lives due to mental illness. One in five men in Australia suffer from some form of mental illness. In the USA, men are four times more likely to resort to suicide than women. It’s a subject that is rarely broached. Therefore, the aim of the ride is to shine a light on the darkness and get people talking about mental health.

“The metaphor between the high and lows of cycling and mental illness are marked,” said John Polson, Black Sheep Managing Director. “But more than that, the Man Ride is our way to engage an entire community, break down the stigma associated with men’s mental illness and carry the conversation across multiple continents and platforms.”

The Man Ride 2018 will see 10 self-supported groups of riders take on five continents in five days (Oceania, America, South America, Europe and the UK) from October 3. The event culminates in the second successive Global Man Ride Day where riders can unite to help broaden the conversation about Men’s Mental Illness.

Along with 15 rides in various locations around the world, to help carry the conversation about Men’s Mental Illness as far as possible, the Black Sheep Man Ride has joined forces with Zwift. Black Sheep will host a digital Man Ride Day in three time zones on October 7. Riders will also be able to train for the big day in a series of Man Ride Bunchie rides running for four weeks.




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