Louis Garneau Sports has announced the appointment of Martin Trudel as Executive Leader of Global Sales & Marketing. He will be responsible for strategic leadership of the Garneau, Sugoi and Sombrio sales & marketing teams, overseeing new business development and opportunities, and creating tailored solutions for customer needs globally.
Martin Trudel has over 20 years of experience as a sales and marketing leader. He began his career at Salomon in Canada and later took on North American responsibilities with UTC Sports. He then was appointed as Vice-President at Coalision where he was instrumental in growing the Orage winter sports brand internationally. More recently, he was responsible for the ascent of Lolë where he oversaw sales, B2B marketing and business development.
In addition, Garneau adds that Trudel has a proven record of facilitating long term business relationships with customers and has superior insight on market development. A company release added, ‘His strong team building abilities and strategic leadership skillset will complement and enhance Garneau’s ability to meet the needs of customers as we continue to thrive and provide innovative products to the cycling world.’
Founded in 1983, the Louis Garneau Group has its head office in Saint-Augustin-de-Desmaures, Quebec, Canada, and employs over 450 people. The company also operates a distribution centre in Derby, Vermont, since 1987; a factory in Mexico started 10 years ago, as well as a procurement and sourcing office in China. Garneau products are sold in over 50 countries.