With the aim of helping new start-up brands gain access to the cycling market, the Eurobike Start-up Academy and a new concept for young companies at the Eurobike Awards, the Start-up Pitch Award, Eurobike’s organising team is offering an ‘independent format to support market entry of young market participants for the first time’.
The 27th Eurobike will take place in Friedrichshafen, Germany, from Sunday, July 8 to Tuesday, July 10, 2018, from 09:00 to 18:00 CET, and is open to trade visitors and accredited journalists only.
Before Eurobike opens its doors to around 1300 exhibitors and more than 40,000 trade visitors on July 8th, the focus will be on start-ups at the leading international trade fair for the bicycle industry for the first time this year. Following the launch of a separate category for start-ups at the Eurobike Awards last year, Messe Friedrichshafen is going one step further with a new format this year. On the the day before the trade fair starts, that is, on Saturday, July 7th, the finalists in the Start-up Award category of the Eurobike Awards will present their companies and their products live in a pitch event to industry participants and a specialist jury, which will also give the young companies feedback on their ideas. Immediately after the pitch event, the award winners will be announced in the Start-up category.
On the first day of the Eurobike trade fair, on Sunday, July 8, new market participants will be able to increase their expertise in the new Start-up Academy. In this side-event, Eurobike notes that ‘successful as well as failed start-ups from the bicycle scene will be used to explain how to prevail in the bicycle marketplace and even what mistakes are essential to avoid.’ The Start-up Academy seminars and workshops also provide information on financing, networking and opportunities for collaboration.
Messe Friedrichshafen in southern Germany will be receiving support in planning and executing the new activities for start-ups from Berlin-based agency Velokonzept, which has already developed its expertise in this area with the organization of the Start-up Cycling Conference in November 2017.
“For each industry, regular renewal and new momentum from young companies are invaluable to remaining forward-looking and innovative,” said Stefan Reisinger, business area head of Eurobike and member of the Management Board of Messe Friedrichshafen. “In this respect, we see the new activities for start-ups as much more than just enrichment of the supporting program but rather as another component within the framework of a comprehensive Eurobike industry platform.”