Today sees the launch of PaceUp Media, billed as ‘an ambitious new London based agency comprised of experts with a proven track record in international sport and media.’
The brainchild of Director Tom Copeland, ex-professional cyclist and former press officer to the Giant Alpecin professional cycling team, and PR Manager Samuel Doll, formerly of Fusion Media, PaceUp Media has a cycling and adventure sports focus.
A company release added ‘Having worked with some of the biggest and best known brands, events and teams in the industry, this new venture is the culmination of past learnings and future ambitions.’
Hitting the ground running, PaceUp Media already boasts a client list including SCICON (global PR, email marketing and digital content), Team Sunweb (PR & social media) and Velusso cycling holidays (communications strategy and events).
PaceUp adds that it offers an all-inclusive list of sports media services, combining PR, social media, content delivery and communications strategy… ‘taking a flexible approach – allowing clients to benefit from years of experience across multiple disciplines and enjoy the capacity of a larger agency whilst retaining the value, adaptability and accessibility of an in-house member of staff.’
Director and Founder Tom Copeland said, “Having spent several years working across brands, the media, teams and agencies, the next logical step was to combine all of that experience and create a service which all parties will benefit from. Bringing in Sam’s knowledge and expertise gives us the strong footing we need to hit the ground running.
‘We’ve identified several underserved areas of the industry, such as sponsorship activation through PR and communications, and are looking forward to helping brands in the cycling and wider sports industry grow through our unique approach.”
Christian Pearce of ASG International, parent company of SCICON said, “Having worked with Tom for several years now, his industry knowledge and network is clear and of great benefit to us as an international brand in the top tiers of sport. SCICON is at an exciting stage of growth and development, and we’re looking forward to growing alongside PaceUp and the team.”