American Bicycle Group (ABG), manufacturer of award-winning high performance bicycles – Litespeed (LS) and Quintana Roo (QR) – today announced the launch of its newly designed websites at quintanarootri.com and litespeed.com.
‘Restructured with a focus on user experience and a seamless mobile interface, the new websites feature a streamlined and simplified design, improved functionality and enriched content areas to help customers choose the bike that best suits their needs, including colour, components, wheels, accessories, fit and budget parameters.’
Within the Quintana Roo site, the website architects have developed a ‘bike builder’ feature where the customer can choose every aspect of their new PRseries bike. The custom builder feature allows the customer to walk step-by-step through the process of building his/her own bike: model; colour selection; component kit; wheelset; and size.
As each element is determined by the customer, the imagery of the bike immediately updates to display the bike that will be shipped. If help is needed during the building process, a support agent is available to answer questions in real-time.
“We are thrilled to debut the new websites to our customers, retail partners, media and visitors,” said Peter Hurley, CEO and president of American Bicycle Group. “The goal of this investment is to create a fully responsive site that affords customers the opportunity to navigate through Litespeed’s and Quintana Roo’s extensive product offerings with ease. We’re particularly excited about the ability for QR customers to build their own PR bike to their personal specs.”
The new websites support other strategic plan elements that have been implemented within ABG in the past year. Staffing at the company’s Tennessee plant has been expanded to keep up with customer demand, and a second paint booth was added allowing more athletes the ability to order specific colour combinations and specific bike configurations within a 7 to 10 day turn-around window. The in-house professional bike assemblers team has also seen new staff added.
The company adds that the investment in the new websites, increased staffing and new production lines are ‘assets in ABG’s multi-channel selling platform making it quick and easy for a Litespeed or Quintana Roo customer to select their bike, adapt it to their needs and make the purchase.’
Customers can order directly from QR or Litespeed, or through a QR or Litespeed retail partner. Financing is also available for qualified Litespeed and QR purchasers.
Based in Chattanooga, Tennessee, American Bicycle Group manufactures high performance bikes under two brands: Litespeed (high-performance and endurance road, gravel, adventure and mountain bikes) and Quintana Roo (triathlon-specific bikes).
Litespeed celebrated its 30th anniversary in 2016 and is a specialist in titanium and carbon bicycles. Its titanium technology makes it ‘the leading manufacturer of cold-worked, cycling-specific tubesets in the world’. This leadership led to a partnership with the Jet Propulsion Laboratory (JPL) to fabricate the wheels’ framework of the Mars Land Rover.
Quintana Roo has also celebrated its 30th anniversary. Wind-tunnel tested and ‘pushing the boundaries for speed, stability and handling’, QR bikes are now produced via two paint and assembly lines in the Tennessee plant which allow athletes to customize their bikes.