Tifosi Optics has announced a new partnership with the US National Interscholastic Cycling Association, NICA, for 2018 through its Corporate Booster Club. NICA Booster Club Members support the NICA mission through donations, in–kind gifts and proceeds of product sales.
NICA President, Austin McInerny, said “NICA is excited to partner with our new Booster Club members and our strong bicycle industry sponsors to continue towards our goal of providing every American teenager the opportunity to build strong mind, body and character thru interscholastic cycling.
“With three new states (Maryland, West Virginia and Oregon) all launching their inaugural race seasons this coming fall and more regions looking to join the movement, NICA continues to experience 30+ percent growth year-over-year and we are thrilled that more brands are seeing a return on their investment in our efforts. Frankly, no other effort in America is creating more cycling enthusiasts and we are committed to expanding efforts with the support provided from our supporters.”
Tifosi notes that it shares in the organisation’s belief of #morekidsonbikes philosophy. “Mountain bike racing was the thing that got me hooked on cycling 26 years ago, so we feel connected to NICA’s mission,” said Joe Earley, President of Tifosi Optics. “We are excited to partner with NICA to get more kids on bikes and to protect their vision while doing so.”