With the aim of boosting the NIKE brand’s digital capabilities and accelerating its consumer direct offense strategy – NIKE has acquired Zodiac, a leading consumer data analytics firm based in New York City and Philadelphia.
“The acquisition of Zodiac demonstrates our commitment to further accelerating Nike’s digital transformation and enhancing our consumer data and analytics capabilities to help us serve consumers globally,” said Adam Sussman, Vice President and Chief Digital Officer of NIKE. “We’re adding world-class data-science talent and best-in-class tools to power 1:1 relationships with consumers through digital and physical consumer experiences.”
Artem Mariychin, Zodiac CEO, added, “Nike’s incredible connection with consumers and its global scale make it a perfect home for Zodiac’s team and capabilities. We are excited to become part of Nike to help power the Consumer Direct Offense across the world.”