Major mass participation events and group fitness studios are reportedly choosing hydration and nutrition specialist Nuun to ‘hydrate the modern athlete’. A release from Nuun notes that the brand is ‘evolving with the modern athlete, meeting them where they are inspired to sweat’.
Nuun, which built a following on marathon and triathlon courses has continued to expand its support of athletes and will ‘hydrate over 2 million participants in 2018 on course as well as in fitness studios and at festivals in North American and across the globe’.
From humble beginnings, Nuun has become a leading brand; and is partnering to hydrate athletes at over 500 events globally. Events most recently choosing Nuun include: Australia’s City2Surf, ‘the largest fun run in the world’, Bay to Breakers, Portland Shamrock Run, Statesman Capital 10,000, Surf City Marathon & Half Marathon as well as the yoga and music festival Wanderlust Whistler.
“Three factors really drive Nuun and their products: continued support of athletes, community engagement, and respect for our environment,” said Jack Murray, co-owner of High Five Events. “This directly aligns with what we do organizationally and why participants of the Austin Marathon, 3M Half Marathon, and Statesman Capital 10,000 love that Nuun is offered at our events.”
In addition, Nuun has deepened its commitment to meeting athletes where they choose to be active. The compay notes that many are expanding from a single sport, to seek out new ways to work out that are physically challenging, and have the added benefit of social connection and community. The growth of specialty group fitness studios has fuelled and supported this movement. Nuun will hydrate members of over 500 studios, clubs, and boxes in 2018. In addition to supporting local studios, national and regional partnerships include Flywheel Sports, Orange Theory Fitness, and Core Power Yoga.
“At Nuun our primary mission is to inspire everyone to move more,” said Kevin Rutherford Nuun, President and CEO. “The fitness, event and retail communities are on the front lines bringing this to life. We are so grateful for their continual positive change and allowing the Nuun team to share in this journey with them.”