British Triathlon has announced a new partnership with OTE Sports as the national governing body’s official sports nutrition supplier.
In a release the organisation noted that ‘OTE and British Triathlon will work hand-in-hand to enhance the British Team’s training and performance in the run-up to the Tokyo 2020 Olympic and Paralympic Games, as well as offering British Triathlon Home Nation members exclusive discounts on OTE’s range of naturally flavoured energy, hydration and recovery products.’
OTE will also support the UK Sport Lottery Funded World Class Performance Programme athletes by working closely with British Triathlon’s team of sports nutrition experts to create bespoke nutrition strategies for the team in preparation for the Games in 18 months’ time.
British Triathlon Home Nation Members will further benefit from OTE’s nutrition advice and product recommendations. Members will also be able to purchase an Official British Triathlon drinks bottle from January 2019 featuring a bespoke design to celebrate the partnership.
OTE designs and develops award winning sports nutrition and healthy snacking products using natural ingredients. The company adds that ‘particular attention is paid to making them great tasting, kind on the stomach and easy to use.’ By offering ‘straight-forward, scientifically backed nutrition advice’, OTE hope to encourage educated choices by all to improve performance or general fitness.
OTE is already the official nutrition partner of pro athletes Alistair and Jonny Brownlee, and Georgia Taylor-Brown. With the addition of the national governing body to its triathlon portfolio, OTE adds that it ‘looks forward to broadening their contribution to all members of the triathlon community from those working towards their first GO TRI event to the GBR athletes crossing the 2020 Tokyo finish line.’
Mike Cavendish, British Triathlon Performance Director, said “The partnership with OTE will greatly strengthen our comprehensive approach to winning medals in Tokyo. Nutrition is a key factor in our athletes’ ability to optimise their training as the Games draw closer. We feel confident that in collaboration with OTE we are fuelling our athletes to perform at the highest level both in day to day training and on race-day when performance matters most,”
Matt Harrison, Managing Director at OTE Sports said “We’re extremely proud to reveal this exciting partnership with British Triathlon and are looking forward to supporting both athletes and members the with OTE’s natural sports nutrition products so they can compete at their best.”