Pioneer & Onkyo USA Corporation have partnered with Timex Multisport Team to become the team’s exclusive performance headphones sponsor for the 2018 season. As a part of the agreement, Pioneer & Onkyo USA Corp will supply team members with a selection of Pioneer Sport earphones for use during training sessions, while the Pioneer logo will be prominently featured on the team’s racing apparel.
Billed as ‘the longest-running program in triathlon’, the Timex Multisport Team consists of 50 triathletes ranging in backgrounds and abilities – from full-time, professional athletes to age groupers and influential triathlon figures. In 2018, the team will be participating in nearly 500 races worldwide across triathlon disciplines, with the season culminating at the IRONMAN World Championship in Kona, Hawaii.
“We are excited to be a partner with such a highly dedicated and accomplished group of athletes like the Timex Multisport team,” said Roberta Tapp, Director of Marketing Communications for Pioneer & Onkyo USA Corp. “Music has always been a motivating force for athletes in training and our support of the 2018 Timex Multisport Team is a perfect fit as it gives this elite group of athletes a way to stay inspired by their music as they train between events.”
The Timex partnership further cements Pioneer’s commitment to the sports/active lifestyle category and follows the company’s 2017 agreement with IRONMAN to produce IRONMAN-branded sport and fitness headphones in the United States and Canada.