After its partnership with the Under-23 Giro d’Italia, Pirelli has linked its name to two big, classic cycling races: the Giro di Lombardia (Tour of Lombardy) and Strade Bianche. The company has signed an agreement with race organiser RCS Mediagroup, which confirms the presence of Pirelli as an official partner of the two well-known events.
The Giro di Lombardia, now in its 112th edition, will take place on Saturday 13 October 2018 and will take pro riders from Bergamo to Como, over 241km of racing. On 14 October, the Granfondo Lombardia is the mass participation race for amateur riders.
Strade Bianche, which will start from Siena on March 10, 2019, also offers the opportunity for amateurs and fans to compete on the same route of the pro riders.
Among the professional teams at the starting line-up at the Giro di Lombardia will be the Australian team Mitchelton-SCOTT whose bikes will be equipped with the exclusive Pirelli P ZERO Velo tyres in the 25mm tubular version. These go on sale to consumers from November.
Pirelli will be present with a booth at both event’s race villages, displaying a full range of its Velo products. All those who visit the Pirelli booth will be offered a ‘pressure balancing check’ on-site. Arriving at the Pirelli stand with their own bicycle, cyclists can measure the exact distribution of their weight on both wheels and thus get the correct inflation pressure of the front and rear tyres, according to the formulas calculated in the Pirelli labs.
Pirelli notes that ‘For the tyre to work properly, it is important to understand the applied load, the conditions of use, the position in the saddle as well as the style of the cyclist. With all this information available, the Pirelli staff will be able to recommend the correct pressure of both tyres, in different conditions of use, for the rider.’
“Our participation in these important events such as the Tour of Lombardy and Strade Bianche reaffirms Pirelli’s commitment to professional road cycling and its continuous product development, to satisfy more and more consumers with new products,” said Antonella Lauriola, COO of Pirelli Velo.
“Il Lombardia will be the occasion to celebrate our newcomer in the range: the Cinturato Velo, a product that develops Pirelli’s tubeless ready technology.”