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PLAYTRI named Official Triathlon Store for IRONMAN


IRONMAN has confirmed a multi-year partnership that expands the relationship with endurance sport retailer, PLAYTRI, as the Official Triathlon Store for the IRONMAN and IRONMAN 70.3 US Series. As part of the deal, PLAYTRI will offer full bicycle service at the IRONMAN Village as well as bicycle tech support on course during race day.

PLAYTRI has 18 years of triathlon knowledge and experience. It owns and operates one of the largest chains of triathlon-focused retail locations and online stores in the United States, with the goal to expanding its retail footprint to all 50 US states through franchising.

“We take athletes achieving their health goals seriously at PLAYTRI,” said Stephan Brown CEO of PLAYTRI Franchising. “The IRONMAN and IRONMAN 70.3 journeys are one of the most sacred in the world of triathlon and why we are excited to be delivering quality service and products across North America at IRONMAN events.

“Walking to the start line confident your bike is ready, your special needs bags are full, and you have everything you need to make your day a success is important to us.”

PLAYTRI will be on-site at many of the 2019 IRONMAN and IRONMAN 70.3 US Series races positioned in IRONMAN Village with an assortment of last-minute items available for sale – in addition to offering full bicycle service for athletes competing, including on course race day tech support.

“PLAYTRI’s experience, knowledge and passion in their support of athletes gives us complete confidence that this partnership will greatly benefit our participants before and during our events,” said Stuart Selig, EVP of Global Partnerships, North America for IRONMAN.

“We hope to help PLAYTRI grow as they bring their expansive offerings to more athletes around the US.”

PLAYTRI will also be fielding franchise opportunities. The retailer adds that the ‘PLAYTRI franchise model offers a blend of entrepreneurship and community advocacy, further growing the sport while creating a profitable business model for franchisees to be successful in their respective markets.’

For more information about PLAYTRI or franchising opportunities, interested parties can contact Stephan Brown at +1 850-978-2736 or steve.brown[at]playtri.com.



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