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Polar appoints Olympic medallist Vicky Holland as brand ambassador


HRM pioneer and fitness technology specialist Polar has announced that Olympic medallist triathlete Vicky Holland will be a sporting ambassador for the brand.

The partnership comes at an exciting time for Vicky Holland, who currently sits in second place in the overall ITU World Triathlon Series (WTS) standings. It has proven to be a stellar year in the competition for Vicky, winning in Montreal this past weekend to add to victories in Edmonton and on home soil in Leeds, UK. She has the chance to top the overall standings with just one event remaining, the ITU World Triathlon Grand Final in Gold Coast, Australia, which takes place from 12-16 September.

Vicky also has her eyes set on another Olympic cycle where she hopes to improve on her Bronze medal at the Rio Olympic Games in 2016.

“Monitoring and tracking your data is vital as an athlete and I’m delighted to be partnering with Polar,” said Holland. “Having access to highly accurate wearable technology will allow me and my coach to analyse my all-important training sessions in even more detail. Ensuring I get the most out of training as well as maximising recovery are both incredibly important and the support of the data that Polar provides will be valuable at a significant time in my career.”

As part of her partnership with Polar, Vicky Holland will help educate aspiring athletes and fitness enthusiasts on the importance of using data effectively to improve performance.

Lucy Johnson, Marketing Director at Polar, added “Vicky is a fantastic ambassador for Polar, an athlete who has worked tirelessly to reach the pinnacle of her sport. She will be a great inspiration to both fellow triathletes and wider fitness fans and we’re excited to be working with her at an exciting time for both Vicky personally and Polar as a brand.”

Polar is an innovator in heart rate monitoring, activity trackers and training computers. With 40 years of experience and a heritage in physiological and sports medical research, the company aims to cater to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services.

Polar’s award-winning training computers are sold through over 35,000 retailers globally. Headquartered in Finland, Polar is a privately held company that operates in more than 80 countries including its US headquarters in Lake Success, NY.



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