As one of the leading players in sports nutrition, PowerBar will support the athletes at Challenge Family’s The Championship in Samorin, Slovakia. At the event, which takes place on June 3rd 2018, participants will be provided with a variety of PowerBar products such as PowerGels, Energize bars and isotonic sports drinks.
“We are very happy to align with PowerBar as the leading expert in sports nutrition,” said Challenge Family CEO Zibi Szlufcik. “Nutrition as ‘the 4th discipline’ of triathlon and plays an elemental role in the athletes’ journeys; and we are eager to provide nothing less than excellence to our athletes. A wide portfolio of products and flavours, a perfect combination of nutrients and convenience will help athletes from over 50 countries to have a day of their life at The Championship in the upcoming years.”
“PowerBar and triathlon: it’s a historical and emotional connection,” added Christoph Schwarz, General Manager of Active Nutrition International GmbH, the company behind PowerBar in Europe. “With our products we have already successfully accompanied many athletes on their way to the finish line. We will continue to do so in Samorin. We are very proud of this and look forward to our partnership with The Championship 2018.”
PowerBar has been active in the triathlon marketplace for a number of years. It was previously the sponsor partner of the IRONMAN European Tour in a long-term deal that concluded at the end of 2017.