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PR FAST TRACK: Endurance Sportswire’s online course to help companies activate PR

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Endurance Sportswire, the press release distribution company specifically for the running, cycling and triathlon industries, has announced the launch of its first online course, ‘PR FAST TRACK: 28 Days to Creating and Executing a PR Program that Gets Results’. Taught by Endurance Sportswire founder and 20+ year PR expert Tina Wilmott, PR FAST TRACK is ‘for organizations that want to quickly and affordably create an PR program they can easily manage in-house, and get the media results they desire.’

“I’ve seen first-hand how the right media coverage can increase revenue, establish brands, secure new customers and more,” said Tina Wilmott. “But for many companies, investing thousands of dollars in a public relations agency is not an option. I love sharing best practices, and wanted to create a program to help others affordably and easily create a PR program that will make an impact.”

The five-module course, which begins September 24, includes step-by-step videos, templates, worksheets and resource guides to short cut the learning process. Additionally, Wilmott offers one-on-one public relations coaching calls to discuss pitches, ideas, get feedback and more.

Modules include:

  • Creating a winning press release calendar and nailing your media list
  • Press releases that make an impact
  • Outreach plan and preparing for the pitch
  • Follow-up, tracking and leveraging results
  • Bonus Module: Story Ideas

Organizations that join through September 15 also receive Early Bird pricing and bonuses that include weekly calls and challenges, and 2018-19 editorial calendars from over 40 sports and fitness publications – helping to save hours of research.



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