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PR FAST TRACK: Endurance Sportswire’s online course to help companies activate PR

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Endurance Sportswire ESW logo

Endurance Sportswire, the press release distribution company specifically for the running, cycling and triathlon industries, has announced the launch of its first online course, ‘PR FAST TRACK: 28 Days to Creating and Executing a PR Program that Gets Results’. Taught by Endurance Sportswire founder and 20+ year PR expert Tina Wilmott, PR FAST TRACK is ‘for organizations that want to quickly and affordably create an PR program they can easily manage in-house, and get the media results they desire.’

“I’ve seen first-hand how the right media coverage can increase revenue, establish brands, secure new customers and more,” said Tina Wilmott. “But for many companies, investing thousands of dollars in a public relations agency is not an option. I love sharing best practices, and wanted to create a program to help others affordably and easily create a PR program that will make an impact.”

The five-module course, which begins September 24, includes step-by-step videos, templates, worksheets and resource guides to short cut the learning process. Additionally, Wilmott offers one-on-one public relations coaching calls to discuss pitches, ideas, get feedback and more.

Modules include:

  • Creating a winning press release calendar and nailing your media list
  • Press releases that make an impact
  • Outreach plan and preparing for the pitch
  • Follow-up, tracking and leveraging results
  • Bonus Module: Story Ideas

Organizations that join through September 15 also receive Early Bird pricing and bonuses that include weekly calls and challenges, and 2018-19 editorial calendars from over 40 sports and fitness publications – helping to save hours of research.

www.endurancesportswire.com/prfasttrack

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