Middle aged nutrition specialist Elivar has announced that Professor Greg Whyte is to be Elivar’s Sports Nutrition Expert. A physical activity expert and world-renowned sports scientist, Professor Greg Whyte OBE is a former Olympian in modern pentathlon and a World and European Championship medallist. Well-known in the UK for his involvement in fundraising initiative Comic Relief for well over a decade, he has trained and coached British celebrities such as David Walliams and Davina McCall. As a result of his work, Greg has helped to raise over £35 million for charity.
Professor Greg Whyte will feature in a series of Elivar videos to inform middle-aged athletes about using nutrition to improve performance and support long-term health. In particular, the campaign will focus on addressing issues around the use of carbs during training and protein for recovery.
A release from Elivar notes… ‘This is a big step forward for us. We continue to be the only company in the world to focus on optimised sports nutrition for performance for over 35 year olds, delivering formulations that ensure that our customers maximise their performance. We know our products work – we can see it in the high volume of returning customers to rave about Elivar solving specific issues that they had with other sports nutrition brands including indigestion and poor recovery.’
Professor Greg Whyte OBE PhD DSc FBASES FACSM
- Physical Activity Expert, world-renowned sports scientist & Olympian
- Two-time Olympian
- Professor of Sport Science, Liverpool John Moores University
- Published over 200 peer reviewed papers and 8 books in the area of sport, exercise science and medicine
- Performance Director, Centre for Health and Human Performance
- Helped to raise over £35 million for Comic Relief and Sport Relief
- Author of Amazon Bestseller: Achieve the Impossible
- Presenter on ITV’s Eternal Glory
- Chair of UK Active Research Institute Scientific Advisory Board
- Principal investigator for WADA
Professor Greg Whyte is an expert in the field of sports and exercise science. Graduating from Brunel University, he furthered his studies with an MSc in Human Performance in the USA and completed his PhD at St Georges Hospital Medical School, London. He is currently a Professor of Applied Sport and Exercise Science at Liverpool John Moores University and Director of Performance at the Centre for Health and Human Performance (CHHP) on Harley Street in London.
Greg Whyte ‘s former roles include Director of Research for the British Olympic Association and Director of Science and Research for the English Institute of Sport. An internationally recognised expert in the field of sports and exercise science, Greg Whyte has extensive professional experience assessing, treating and improving the performance of patients, sporting enthusiasts and athletes – ranging from cancer sufferers to celebrities attempting their first mountain summit to Gold medal seeking Olympians.