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Proviz celebrates 10th anniversary with ‘Defy the Darkness’ campaign


Proviz, the specialists in light-emitting and reflective cycling, running and outdoor products, is celebrating its 10th anniversary this year. To mark this milestone, the brand will be re-launching its new website across the UK, the USA, Australia and Germany. This will help support the introduction of new products to its range and the launch of a new brand campaign called ‘Defy the Darkness’.

Starting from humble beginning in 2008 in London, Proviz has become an international award winning sports brand, distributing in 40 countries, and is a leading specialist in high-visibility sports products.

The Defy the Darkness campaign will support the re-launch of Proviz’s website and will be a digitally led activation – supported by a social media campaign. The aim of the initiative is to give customers the confidence to carry on with outdoor activities in darkness by wearing products that will stand out and be seen by wearing high-end enhanced visibility items.

Through the campaign, Proviz aims to connect with its core audience of runners, cyclists, outdoor enthusiasts and commuters by asking them to submit their own #DefyTheDarkness images to the Proviz Instagram page @ProvizSports, for a chance to be featured.

Among the products available from Proviz, the REFLECT360 Collection is the company’s most popular, with its striking design it is a familiar sight in cities across the globe. Made from 100% reflective material, its neutral colour scheme in daylight transforms into highly reflective clothing at night.

The company adds that all products offer comfortable and practical clothing to riders, runners and outdoor enthusiasts that aim to keep them seen and safe… ‘This makes it the ideal attire for those commuting to and from work throughout winter, enabling them to defy the darkness.’

Anthony Langly-Smith, co-founder of Proviz, said “We are immensely proud to be celebrating our 10th anniversary and we are even more excited for what’s in store for the future of Proviz. We feel like we have been an integral part of so many commuter’s lives; and we feel our new campaign reflects our vision for the future.”

In tandem with its 10th anniversary, Proviz has also been shortlisted for the prestigious 2018 Growing Business Awards, sponsored by Amazon.



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