Proviz Sports, the specialist in light-emitting and reflective cycling, running and outdoor products has been shortlisted for two business awards – The British Small Business Awards and The Amazon Growing Business Awards.
Set up by brothers Rupert and Anthony Langley-Smith in 2008, Proviz has become an international award-winning sports brand, distributing in 40 countries, and is a specialist in high-visibility sports products. Proviz has grown from ‘a simple idea to disrupt an unglamorous industry’ to be a specialist in keeping people seen from the brand’s origin in London to the streets of Sydney and New York.
The British Small Business Awards celebrate the leaders in the small business community. This year Proviz Sports were shortlisted in the ‘Micro Business of the Year’ category. This category is awarded to a company of 2-9 people that has demonstrated strong revenue growth and a product or service of a quality that stands above competitors. The identifying of and capitalising on scale opportunities is also noted by the judges.
The Amazon Growing Business Awards were created by Real Business, in partnership with the CBI, in 1998. 20 years on and the awards are among the most established and respected celebration of SME and entrepreneurial success in the UK.
This year, Proviz Sports is celebrating its 10th anniversary, and is re-launching its website across the United Kingdom, the USA, Australia and Germany. This will help support the introduction of new innovative products to brand range and launching a new brand campaign called ‘Defy The Darkness’.
#DefyTheDarkness will be a digitally led activation and will be supported by a social media campaign. The aim of the initiative is to give customers the confidence to carry on with outdoor activities in darkness by wearing products that will stand out and be seen by wearing high-end enhanced visibility items.
Through the campaign, Proviz aims to connect with its core audience of runners, cyclists, outdoor enthusiasts and commuters by asking them to submit their own #DefyTheDarkness images to the Proviz Instagram page @ProvizSports, for a chance to be featured and to ‘join the movement’.
Among the products available from Proviz, the REFLECT360 Collection is the most popular, with its striking design it is a familiar sight in cities across the globe. Made from 100% reflective material, it’s neutral colour scheme in daylight transforms into highly reflective clothing at night.
The company adds that all of its products offer comfortable and practical clothing to riders, runners and outdoor enthusiasts that aim to keep them seen and safe. ‘This makes it the ideal attire for those commuting to and from work throughout winter, enabling them to defy the darkness.’
Anthony Langly-Smith, co-founder of Proviz, said “We are immensely proud to be celebrating our 10th anniversary and we are even more excited for what’s in store for the future of Proviz. We feel like we have been an integral part of so many commuter’s lives; and we feel our new campaign reflects our vision for the future.”