More than 60 event organisers attended the inaugural Racecheck Race Organisers’ Day Out last week. The conference, which took place on 1 November, in London brought together leading lights from the endurance sports industry to share their insights – creating a platform for organisers to help each other grow their events.
‘Hailed as a success by all in attendance’, the event looks likely to become an annual platform for collaboration from organisers across the full endurance spectrum. The inaugural event attracted CEOs from mass participation sporting events including Human Race and Castle Triathlon, professional bodies, and independent sporting events across the UK.
During the day, delegates heard from a number of speakers:
- Taking a closer look at industry growth with data from Gary Roethenbaugh of MultiSport Research;
- A look at the world of experiential events and how this impacts on sponsorship revenues (Alistair Turner, Eight PR); and
- The role of event insurance (Tom McMorrin, Yellow Jersey).
The talks were interspersed with group discussions on everything from ticketing websites, to working with local councils, through to best practice when things go wrong.
“We were delighted to see so many people at the Day Out – and even more pleased when we heard the experience had been of great use to them,” said Co-founder of Racecheck, Alex Tanti. “At Racecheck we think we know what it takes to make a great event – thanks to our unique perspective as gatekeepers of participant reviews – and it was fun to share and compare experience.”
Speaker, Tom McMorrin, added “It was wonderful to meet so many forward-thinking event organisers at the Racecheck Day Out. You could tell the attendees were all committed to delivering exceptional experiences across the endurance spectrum – and we had some great discussions too.”
Chief among the key points and observations taken away by attendees is that event organisers must embrace experience to continue the growth in endurance sport over the next 12 months.
Racecheck provides event organisers with ‘an impartial platform for participant reviews, helping boost credibility and drive ticket sales’. Hosting reviews with a following of tens of thousands of athletes, the company adds that its site benefits sporting events around the world and across the endurance spectrum.