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Retail by Retailers educational sessions at Interbike 2018

Interbike Show 2014

Interbike, the largest bicycle industry trade show in North America, has added a new educational track whereby ‘key retailers will share their experiences on specific topics relevant to all IBDs today’. These Retail by Retailers sessions will be presented in either a one-on-one interview or panel discussion format, and will take place during the Interbike Expo on September 18-20, 2018.

Interbike Marketweek will take place in the Reno Tahoe region beginning with the Northstar Free-Ride Festival in North Lake Tahoe, CA, on September 14-16, 2018 (with bike demos taking place on September 15-16). OutDoor Demo will run from September 16-17, 2018 for members of the trade, followed by the Interbike Expo in Reno, NV on September 18-20, 2018.

The Retail by Retailers discussions were designed based on feedback from the Interbike Retail Advisory Board and in partnership with The Mann Group and the National Bicycle Dealers Association (NBDA). Interbike adds that the objective was to highlight important topics impacting IBDs today and to learn from other retailers who are having success in those areas.

Early confirmed sessions include:

Successfully Integrating Mobile Bike Repair into Your Shop
Retailer: Ian Christie, Founder and CEO of Summit Bicycles, 5-locations in N. California

Hiring and Retaining Mechanics That are Invested in Your Business
Retailer: Steve Williams, Director of Sales & Continuous Improvement, Mike’s Bike Shop, New Brunswick, Canada

Service Writing: Elevating the Level of Contact Between Service Employees & Customers
Retailer: Hill Abell, Bicycle Sport Shop, 5-locations in the Austin, TX area

Magic Numbers: How to Use Metrics to Benchmark Your Business
Retailer: Jeff Selzer, Palo Alto Bicycles, Palo Alto CA
Retailer: Tim Krone, Pedal Bicycles, Kalamazoo, MI
Retailer: Sheri Mann, Summit City Bicycles & Fitness, Ft. Wayne, IN
Retailer: Hill Abell, Bicycle Sport Shop, 5-locations in the Austin, TX area

“No matter what industry you’re in, education in the form of peer-to-peer advice, support and perspective can be the some of the most effective ways to learn and overcome challenges,” said Justin Gottlieb, Interim Show Director for Interbike. “We’re excited to have this esteemed group of retailers contributing their time to this new track, and hope to have packed rooms for each session.”

Another session under the Retail by Retailers education track will be the Interbike Innovation Awards retailer presentations. Moderated by Brandee Lepak, Board Chair, NBDA, and Megan Tompkins, Publisher, Bicycle Retailer and Industry News, this session will feature short presentations by the ‘winning independent bicycle retailers that have implemented innovative ideas and strategies to their businesses with positive results over the past 12 months’.

“Learning from professional speakers can certainly be helpful to all retailers, but there’s nothing like hearing from those that truly speak our language,” said Brandee Lepak, Board Chair of the NBDA and Co-Owner of Global Bikes in Arizona. “I know these topics are on the minds of many IBDs today, and my staff will be attending each one of them.”

All educational sessions at Interbike are offered at no-charge to registered attendees. More information on the Retail by Retailers track and the complete line-up of educational sessions at Interbike can be found at interbike.com/events/education.



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