Interbike, the largest bicycle industry trade show in North America, has announced that Matt Powell, Vice President and Senior Industry Advisor, Sports for The NPD Group (NPD), will present the latest retail and consumer shopping trends in the cycling industry to event attendees at the show in September.
Interbike Marketweek will take place in the Reno Tahoe region beginning with the Northstar Free-Ride Festival in North Lake Tahoe, CA, on September 14-16, 2018 (with bike demos taking place on September 15-16). OutDoor Demo will run from September 16-17, 2018 for members of the trade, followed by the Interbike Expo in Reno, NV on September 18-20, 2018.
Matt Powell will provide Interbike attendees with ‘an in-depth understanding of current market trends and dynamics, the social forces that are driving those trends and the knowledge of who is walking into retail stores today – and what is driving them there.’ A release from Interbike adds that ‘In today’s complex retail environment, this presentation is critical to staying up to date on retail sales and consumer insights.’
“Matt presented a similar session for attendees at one of our sister shows earlier this year, and the room was jam-packed,” said Justin Gottlieb, Interim Show Director for Interbike. “When you combine the powerful trends information that Powell will share, with a session from one of the leading retail industry futurists (Doug Stephens), these back-to-back presentations alone will give retailers some incredible information to digest and act upon.”
Powell’s session, ‘Shopping Trends of the Cycling Consumer’ will take place at the Interbike Expo on Wednesday, September 19th at 08:00 local time. Stephens’ session, ‘Reengineering Retail: The Future of Selling in a Post Digital World’ will start at 09:00.
“Retail is going through seismic changes, and much of that change is being driven by generational forces,” said Matt Powell, “It is critical that brands and retailers understand these forces and how they are changing the game. This will be a session Interbike attendees won’t want to miss.”