Red Bull’s Million Mile Commute is designed to encourage commuters to exercise their way to work. Throughout July, participants will have 30 days to log as many miles as they can on Strava and beat the number achieved last year. In 2017, over 1 million miles were logged in under three months.
Summer seems to have finally arrived across the UK; and with it Strava notes that this brings the stereotypical tough days on public transport. ‘Every morning and evening, commuters have to dodge rammed tube carriages, busses stuck in traffic jams, and certain rail companies cancelling services with little warning.’
However, this July commuters will be encouraged to avoid the tube, trains and busses in a bid to commute a collective one million miles in just one month, as Red Bull’s Million Mile Commute returns.
By signing up to the official Red Bull Million Mile Commute at redbull.co.uk/MMC, cyclists and runners throughout the country are urged to collectively rack up a million miles this summer on Strava; and by logging miles commuters can get various rewards. An on-can promotion (Red Bull Energy Drink & Red Bull Sugarfree 250ml cans) with a limited edition design will also give consumers a 30 day Strava premium access code.
HR Magazine recently published that 89% of employees who cycle to work said they felt more energised throughout the day, and the health benefits of regular exercise to and from work is well publicised.
The initiative launched in 2017 with commuters surpassing the target in three months; and this summer, Red Bull is again encouraging commuters to commit to cycle or run to work and collectively achieve 1 million human-powered miles in one month only.
In 2018, the challenge will run across one month only. In July, Million Mile Commuters will have four weeks to hit one million miles and in doing so are eligible to win a number of prizes.
Reaching each distance milestone enters Strava users into the draw for that target and all preceding milestones:
- The first 2500 people to log one mile will be sent a Red Bull sample pack
- 10 miles: limited edition Strava socks (10 available)
- 50 miles: one-year Strava Premium membership (10 available)
- 100 miles: limited edition Red Bull fridge with a year’s supply of stock (5 available)
- 250 miles: MARIN FAIRFAX SC3 2018 bike provided by Cycle Surgery (1 available)