Cycling apparel and accessories specialist rh+ has launched its High Visibility project, conceived to maximize the visibility of athletes on the road and the trails, ‘without losing sight of the typical fashion side of the brand’s lines’.
Starting from the brand’s spring/summer 2018 collection, all garments (men, women and Bike Fashion Lab included) and accessories have been equipped with reflective inserts. Plus, many products are also available in fluo colours.
According to rh+, the reflective details and bright colours of its products are ‘not only a stylistic vibe but allow the cyclist to be more visible when riding on the roads, in all light conditions.’
Every jersey and bib shorts are equipped with reflective logos; but also details such as piping, seams and elastic bands made with reflex materials are positioned in strategic points to ensure maximum visibility of the cyclist on the road. Furthermore, the new colours used, from fluo to contrasting, allow the athlete to stand out on the tones of the surrounding environment.
A brand of the organization Zero Industry S.r.l., rh+ is based in Lentate sul Seveso, in the province of Monza, in Italy. It designs and produces technical apparel, helmets and goggles dedicated to the cyclist who is looking for ‘performance, uncompromising quality, design and Italian style.’ Zero Industry itself develops and sells products divided into four business units: Cycling, Snow, Eyewear and Urban. rh+ has an e-commerce site and an established international distribution network that covers 22 countries, spanning Europe, Asia, Africa and North America.