The Rock ‘n’ Roll Marathon Series, a Wanda Sports Holding company, in conjunction with Brooks, has announced a ‘Run Together’ initiative encouraging athletes to run together in support of a healthy lifestyle.
(Following IRONMAN’s acquisition of Competitor Group Holdings in 2017, and with it the Rock ‘n’ Roll Marathon Series, the run series has formed part of the IRONMAN and Wanda Sports portfolio.)
Brooks is teaming up with the Rock ‘n’ Roll Marathon Series to allow friends to run together across the United States. According to a release the two organisations believe that running is more fun with friends. ‘Run Together’ is intended to encourage people to nominate their friends that are new to running into a contest to win Brooks gear along with Rock ‘n’ Roll Marathon Series entries. The immersive media campaign will include print, social media, and website advertising.
One lucky grand prize winner will be selected to win a trip for two to San Antonio to run alongside Desiree Linden as a VIP and Brooks Running athlete. Linden, a Brooks and Rock ‘n’ Roll Ambassador, won the Boston Marathon in 2018 becoming the first American to win the race since 1985. The grand prize will include airline travel to and from San Antonio, hotel accommodations, Rock ‘n’ Roll VIP Access, and Brooks performance running gear.
“Brooks and Rock ‘n’ Roll Marathon Series have had a long-standing partnership and goal to assist in providing healthy lifestyle outlets to people across the country,” said John Smith, Vice President of Global Partnerships, North America. “We are excited to be bringing another incredible VIP opportunity to runners and a one of a kind race experience to the streets of San Antonio.”
Brooks and the Rock ‘n’ Roll Marathon Series will also host the Brooks Invitational Mile taking place on the Las Vegas Strip on Sunday, November 11th, 2018. As part of this promo, 20 professional female and male runners will race down the Las Vegas Strip at night with cash prizes distributed to the top finishers.
“We’re excited to team up with Rock ‘n’ Roll to create a unique experience that inspires people to run and be active,” said Director of Marketing, Retail, Events and Sports Marketing at Brooks, Matt Weiss. “Our Brooks elite athletes, like Des Linden, inspire us on a daily basis and we’re thrilled to work with Rock ‘n’ Roll to create fun, new opportunities for friends to run together and engage with our athletes.