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ROKA goes direct to consumer in Europe


ROKA Sports has announced the launch of its own direct to consumer e-commerce site and direct fulfilment of sales in Europe.’ From its distribution centre in the UK, ROKA will now be able to quickly ship products directly to consumers throughout Europe.’ The company adds that athletes throughout the UK and EU can take advantage of free and fast returns, with prepaid return labels provided in every box.

“This is a huge step forward for us as a brand,” said ROKA CEO and Co-founder Rob Canales. “We’ve supported some of the best professional athletes in Europe since we started, and now can offer every multisport athlete in Europe the absolute best high performance optics and apparel. The demand for ROKA’s innovative gear has been building throughout Europe – now we can satisfy that demand quickly and efficiently while remaining cost competitive.”

A number of leading pro athletes rely on ROKA’s performance products including Dan Martin (Ireland), Javier Gómez Noya (Spain), Lucy Charles (England), and Vicky Holland (England). ROKA adds that ‘these top athletes’ home audiences can now take advantage of the same disruptive performance technologies from ROKA.’

By selling direct to consumer, ROKA notes that it is ‘unconstrained by long lead times to secure floor space and the thin profit margins of the retail model.’ Those savings are passed along to the consumer, delivering products directly from ROKA’s UK warehouse. All ROKA products will be available for sale in Euros and Pounds.

ROKA will now be supporting customers across 28 European countries (Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Germany, Estonia, Ireland, Greece, Spain, France, Italy, Cyprus, Latvia, Lithuania, Luxembourg, Hungary, Malta, Netherlands, Austria, Poland, Portugal, Romania, Slovenia, Slovakia, Finland, Sweden and the UK). Athletes can place orders at eu.roka.com or uk.roka.com.



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