Rudy Project is celebrating its title of ‘Most Worn Helmet at the IRONMAN World Championship presented by Amazon’ for an eighth consecutive year. During race week this month, Triathlete Magazine released its product count numbers, announcing that Rudy Project was, once again, #1 in Kona with 444 helmets.
In a release Rudy Project stated.. ‘This marks the eighth year in a row that athletes racing the IRONMAN World Championship have overwhelmingly placed their trust and full confidence in Rudy Project helmets to keep them aerodynamic, cool, protected, and looking their absolute best while battling all the elements on the gruelling Queen K Highway.’
The company adds that winning the helmet count for eight consecutive years is an achievement unmatched by any other helmet brand, let alone any other brand in any category except Cervélo in the Bike Category (Cervélo has won the Bike Count for 13 consecutive years).
“I’m blown away and terribly proud!” said Co-Founder and Co-CEO of Rudy Project North America, Paul Craig. “Last year I was thrilled when we won the count for the seventh year in a row, but eight consecutive years at Kona is truly an epic validation of Rudy Project helmets at every level. For those who have never worn a Rudy Project helmet, I personally invite you to come find out what all the fuss is about, because it has never been clearer that our products are trusted and loved by everyone from pro athletes to weekend warriors.
“Our mission is to provide athletes with the highest quality helmets and sunglasses, and this eighth title is justification that we have the best gear out there. Thank you to all our supporters, partners, and athletes, and congratulations to all the 2018 competitors.”
The Rudy Project logo was visible at Friday’s bike check-in, with pros such as Heather Jackson, Sarah Pampiano, Andi Dreitz and Rachel McBride, wearing their Rudy Project helmets along with hundreds of age-groupers all sporting a myriad of different Rudy helmet models. The Boost 01 road aero helmet was a favourite on the field, but many were spotted in Rudy’s Wing57 and Wingspan aero helmet, or one of the brand’s road bike helmets.
In addition, the brand’s sunglasses were spotted on the faces of athletes from all over the world, particularly the award-winning Tralyx performance frame alongside the all-new 2019 customizable Defender based on the classic 1992 Rudy model, the Aggressor.