Rudy Project is revising the name of its age group winner rewards program, formerly known as Project Podium, to Podium One.
“In order to prevent confusion between our age grouper rewards program and USA Triathlon’s new men’s elite development program based at Arizona State University, also titled Project Podium, we’ve elected to alter the name of our program,” said Paul Craig, Co-Founder and Co-CEO of Rudy Project North America.
He continued, “We value our relationship with USA Triathlon, and look forward to partnering with them to better promote the Podium One rewards program and ensure the best are rewarded with the best. The name also created some confusion with some age group winners assuming all three podium spots would receive gear – in reality it’s just the winners of each age group in eligible sanctioned races of 140.6 miles or longer.”
Podium One is an initiative that rewards North America’s fastest age group triathletes with Rudy Project performance eyewear and helmets. Age group racers that place first in their age group in any eligible ultra-distance sanctioned triathlon in the United States and Canada can earn a free, top-of-the-line Rudy Project Boost 01 road aero helmet and a pair of Tralyx sunglasses.
Athletes must be a permanent resident of the USA or Canada in order to qualify. (For a complete list of program rules visit www.rudyprojectna.com/podium-one.)
“A significant percentage of our most engaged members compete in ultra-distance triathlons,” said Chuck Menke, Chief Marketing Officer for USA Triathlon. “We believe these athletes will jump at the chance to qualify for Podium One rewards, and we’re throwing our full support behind the program and our partner, Rudy Project.”
Rudy Project North America and USA Triathlon have a long-standing relationship that spans almost two decades. As the Official Helmet and Eyewear of USA Triathlon, Rudy Project promotes helmet and eye safety, as well as product education, to USA Triathlon’s annual membership of over 140,000 triathletes. Rudy Project also provides gear to athletes on the USA Triathlon National Team and the USA Paratriathlon National team.
Such support doesn’t go unnoticed by USA Triathlon’s membership – in results released last year from a member survey Rudy Project helmets were reportedly ranked the top-rated helmet in terms of quality.
- 90% of survey takers wearing, training, and racing in Rudy Project helmets rated them a 4 or 5 (Very
- 83% of respondents rated the quality of Rudy Project’s sunglasses a 4 or 5.
- Among the survey’s 14,786 respondents, Rudy Project received the highest rating overall out of 20 helmet brands.
“It’s that kind of feedback from athletes that goes to show how popular a program like Podium One will be with USA Triathlon’s membership and beyond,” said Rudy Project’s Paul Craig. “Our helmets are aerodynamically engineered, race-tested by tens of thousands of athletes all over the world, and that produces a product that we’re incredibly proud of.
“We’ve launched Podium One, because we simply want the best racing in the best and reward the time, energy and dedication needed to win an age group in an ultra-distance triathlon.”
The prize pack offered through Podium One is worth up to US$625, and triathletes that win their age group can submit their results online for verification at www.rudyproject.com/podium-one to redeem.
Athletes will be able to choose from the entire Boost 01 road aero (without visor) colour line up, which includes Stealth Black and ‘eye-popping Pink Fluo’. To complement their helmet, athletes can also select a frame from the award-winning Tralyx family, including the regular Tralyx, Tralyx XL for additional coverage, or the new Tralyx SLIM, designed specifically for athletes with narrower faces.
Athletes that won their age group in any 2018 ultra-distance triathlon prior to the announcement of the program are also eligible to redeem retroactively. Full terms and conditions of the initiative can be found online at www.rudyprojectna.com/podium-one as well as a full list of eligible races. The program will run through December of 2018.