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Run or Dye returns in July 2018

Run or Dye - young athlete

Run or Dye, the colourful run and festival will once again take place in the grounds of Penshurst Place, the 14th century manor house in Kent, UK, on Sunday 1 July 2018. The organising team note that Run Or Dye has seen ‘thousands of participants run, walk, jog or dance around the course which offers stunning views and a burst of colour at every 1km as runners are showered with rainbow dust.’

The Penshurst event has inspired over 12,000 people thus far to take part in a 5k or 3.5k run, and the organisers are now reaching out to inspire the youngest generation. In 2018 six-year-old and ‘under mini’ runners can take on a 1k dash – the challenge now is whether the adults can keep up?

Five thousand runners are expected to take part in Run Or Dye this year, with all participants encouraged to get covered head-to-toe in colour, before running, jogging or dancing through five different dye zones and reaching the finish line. Once the runners have finished their 5k, 3.5k or 1k courses they’ll have a chance to experience a festival atmosphere with paint-throwing games, music, a variety of food and retail stalls and free access to the Penshurst Place Adventure Playground.

Following on from the success of raising £25,000 for the Kiss It Better Appeal each year in 2016 and 2017, Run or Dye will once again be partnering with the Great Ormond Street Hospital appeal, which was set up by Carmel Allen (former Beauty Editor at Vogue) whose daughter Josephine was treated at the hospital for Neuroblastoma.

Carmel Allen said, “Kiss it Better is something every parent says and does when their child is sick or injured. When my own daughter, Josephine, was being treated for cancer in 2003 I wanted to turn her experience into something positive and help improve the lives of children with cancer everywhere. All the money Kiss it Better raises goes to fund research into childhood cancers at Great Ormond Street and each piece of research we fund makes a difference.

“Josephine is 16 now and doing well and is fundraising herself now! We have run together in each of the Run or Dye events and it’s fantastic fun. Families come together to dance, run, sing and get covered in colour – and all while helping other children. It’s the best way to spend a Sunday morning.”

All runners taking part will receive a white t-shirt and a Run Or Dye goodie bag including dye packs, helping to add to the colourful aspects of the day.




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