The Santos Tour Down Under will have a new home from 2019, with ‘Australia’s Greatest Cycling Race’ joining forces with Seven West Media to see the opening race of the UCI WorldTour broadcast across Seven’s channels in Australia.
This means the Santos TDU will join a stable of world-class sports broadcasting on the Seven Network, which includes AFL, cricket, horse racing and the Olympics.
The multi-year agreement comes ahead of the build up to the 2019 event, taking place on 10-January, with triple world road race champion Peter Sagan returning to the race, and a finish for the first time atop the iconic Willunga Hill, near Adelaide, South Australia.
South Australia’s Minister for Trade, Tourism and Investment David Ridgway said the new partnership will enhance the broadcast showcase of the Santos Tour Down Under and South Australia. “This domestic TV partnership will see the TDU become integrated as part of the Seven sporting line-up and we look forward to collaborating with them across their national platforms,” said Minister Ridgway.
He continued, “This will further enhance and tell South Australia’s exceptional story by showcasing our sweeping coastlines, picturesque vineyards and experiences to audiences through the program coverage of the race.”
Seven West Media Chief Executive Tim Worner said the network was excited to give Australia’s favourite international cycling race the ‘Seven treatment’ from 2019. “The TDU will be a valuable addition to our unrivalled stable of world class sporting events, that have helped deliver our 12th consecutive year as Australia’s most-watched network,” he said.
“We’re looking forward to giving the TDU the 7 treatment and delivering the best and most exciting coverage of the TDU ever seen and, as with all our sport, it will be live and free for all Australians.”
Events South Australia Executive Director Hitaf Rasheed said that the Santos Tour Down Under’s place on Australia’s Olympic channel alongside the network’s other premium sporting products, marked an exciting new era for the event ahead of its 21st edition in 2019.
“Seven’s sporting calendar and coverage is second to none, so we are thrilled that the TDU will sit alongside the cricket, AFL, racing and Olympics in the Seven family,” she said.
The Santos Tour Down Under is an 11-day festival of cycling, running from 10-20 January 2019. It commences with the Santos Women’s Tour Down Under from 10-13 January, followed by the Down Under Classic (13 January) and men’s Santos Tour Down Under from 15-20 January.