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‘Service offensive’: new Eurobike Retail First initiative

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New initiatives are being implemented for visitors attending Eurobike 2018 from 8-10 July in Friedrichshafen, Germany. The 27th edition of the industry summit has a new ‘Eurobike Retail First’ concept, which offers additional services to the retail trade and bicycle industry. The new benefits, which have already been introduced for the OutDoor show, include free entry for retailers, simplified invitation management and expanding the improved shuttle fleet to five airports serving the show.

“With our Retail First initiative, we are redefining the core target group of Eurobike trade visitors and shifting our focus,” explained Klaus Wellmann, CEO Messe Friedrichshafen.

The 27th Eurobike will take place in in Friedrichshafen, Germany, from Sunday, July 8 to Tuesday, July 10, 2018, from 09:00 to 18:00 CET, and is open to trade visitors and accredited journalists only.

The trade show organising team noted that bike retailers and wholesalers will benefit from a new range of services, as the target group ‘Eurobike Retail First trade visitors’. This includes free entry to the show and exclusive support from a Messe Friedrichshafen key account agent. The other target group of ‘Eurobike trade visitors’, who are not directly connected with trading, include employees of the bike and mobility sector from industry, agencies or travel and event organizers. A price adjustment is in place for this target group.

Additionally, the Retail First concept also sees an improved invitation management system for Eurobike 2018. Retail First trade visitors will receive an invitation from exhibitors and Messe Friedrichshafen via the Eurobike website with a registration reference. After checking the registration, Messe Friedrichshafen will issue the free ticket. It is also still possible to register independently as a dealer.

“Our new invitation management is based on a more specific selection procedure and simplifies matters in two ways: trade visitors benefit from free admission to the show and exhibitors save themselves the trouble of having to obtain guest tickets,” said Head of OutDoor/ Eurobike Stefan Reisinger, commenting on the new format. “Furthermore, we avoid multiple tickets being ordered for the same dealer and further increase visitor quality.”

Expanded shuttle service to five airports and Lufthansa special offer
In addition to Friedrichshafen’s own airport, transport in recent years has increasingly led to using Zurich and Memmingen airports. The reasons for this are the short distances and large range of flights. In 2018, both airports are offering more direct connections to the trade fair than before with free bus shuttles. Zurich airport also benefits from its shuttle link to Messe Friedrichshafen every 30 minutes via the combination of ferry/train or catamaran/train.

Memmingen is a large Ryanair hub with connections to Great Britain, Spain, Italy, Portugal, Sweden and a number of other countries. In addition, Wizz Air offers flights for Eastern Europe. Zurich not only boasts numerous worldwide connections but also an extensive network of flights in Europe. Budget airlines are also increasingly expanding their service to the airport. Easyjet, for example, now offers connections to Berlin and Hamburg as well as Great Britain, Italy, France and other destinations.

Friedrichshafen continues to benefit from its Lufthansa link to Frankfurt four times a day. The airline has adapted its service for the OutDoor and Eurobike trade shows by using larger capacity planes so that it can meet demand. A special booking code, which can be found on the OutDoor homepage under Travel/ Arrival gives Lufthansa customers a discount of between 10-15%, depending on which class they have booked. In addition, the flight schedule has been further optimized for summer 2018.

Messe Friedrichshafen has upgraded the airport transfer service to the show. For Eurobike 2018, the popular free airport shuttle service from Zurich, Friedrichshafen and Memmingen has now been extended for the first time to include free transfer from Stuttgart and Munich airports.



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