Celebrating mountain and road biking, skiing and trail running – ‘She’s Out There’ is a new women’s campaign that follows SCOTT’s female athletes in different sports. The brand adds that its latest campaign aims to ‘show the diversity of women out there who inspire us every day, not only through performance and results, but through the way they live their sports with a no shortcuts approach.’
First up from ‘She’s Out There’ is a freshly produced all-women MTB trail edit. This will be followed by a road biking edit filmed with the Mitchelton-SCOTT women’s team, a trail running edit featuring Ruth Croft and a ski touring edit with two of our SCOTT’s Austrian freeriders.
- 4 May 2018 – MTB feat. Lorraine Blancher, Karen Eller & Monet Adams
- 13 July 2018 – Road feat. Mitchelton-SCOTT women’s team
- 24 August 2018 – Trail Running feat. Ruth Croft
- 26 October 2018 – Ski Touring feat. Sabine Schipflinger & Laura Überbacher
Each edit is supported with impactful imagery. Texts will be translated in French, German, Italian, Spanish and Czech.
Episode 1 – Sharing Stoke in Sierra Nevada
For this first episode, SCOTT riders flew to Spain to go on a new adventure together, one year after they first met. The company notes that… ‘Sierra Nevada didn’t disappoint. With sick lines to ride, stunning landscapes and a rich local culture, the girls discovered a new bike Eldorado. Despite them coming from completely different backgrounds, mountain biking brings them together and elevates the ride to another level.’