This year security and risk management firm Solace Global Risk is sponsoring the Vitus Pro Cycling Team, a professional UK-based UCI Continental cycling team. Vitus Pro Cycling Team will race in key events of the domestic UK calendar and overseas.
From 2010 to 2017, the team was sponsored by Raleigh – with Vitus Bikes taking on the naming rights in 2018.
Emily Roberts, Managing Director of Solace Global Risk, said “Road cycling’s demographic is in perfect alignment with the demographic of people we want to speak to in our business. We need to speak to managers and directors, who are directly responsible for the duty of care of their personnel.
“We wanted to support an innovative professional team within the cycle industry, that conducts itself in a manner that reflects our own operating standards. Vitus Pro Cycling Team are a new team with a great story. They travel globally and will support our brand messaging.”
She continued, “The training and race day programme also presents an opportunity to look at developing and proving our tracking capability in a safe, but fast paced environment, where the requirement for immediate communications and change of tactics is real but the operational threat is low.
“The opportunity to work with Cherie Pridham, the team owner and manager, was also a big attraction for us. We want to promote equality in our approach to the security and risk industry, as well as build a network of similarly minded business professionals.”
Solace Global protects thousands of people and assets all over the world, with 24/7 intelligence, tracking, assistance, in-country support and response services. In recent years, as global threats have become less predictable, the company notes that ‘even employees being sent to traditionally ‘safe’ destinations need security preparation, pushing risk management, resilience and duty of care into the limelight for their client base, which includes corporates, NGO’s, HNWs, scholastics, media groups and insurers.’
With a primary goal to protect people, assets and reputation, and enable business continuity Solace Global builds bespoke travel risk management solutions to support duty of care delivery, a ‘comprehensive approach that extends even to tactical, on-the-ground support when environments become unworkable, and which empower businesses to operate in complex environments.’