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SOLOS named official smart glasses partner of IRONMAN

SOLOS sunglasses

SOLOS, a unit of Kopin Corporation, together with IRONMAN, a Wanda Sports Holdings company, have announced that SOLOS has become the official smart glasses of IRONMAN North America and the IRONMAN World Championship. SOLOS’ new smart glasses will be showcased at the IRONMAN World Championship in Kona, Hawai’i, and at various other events in the United States and Canada throughout this year, starting at IRONMAN Lake Placid on July 22.

“We’re thrilled to announce our partnership with IRONMAN,” said Scott Fliegelman, Director of Strategic Partnerships for SOLOS. “As a five-time IRONMAN, I’m personally excited to share our amazing technology with today’s athletes, who are looking for improved performance, safety and fun.”

SOLOS adds that its smart glasses allow triathletes, cyclists and runners to receive performance information through sight and sound, which enables the athlete to focus on their performance and enjoy the training experience, avoiding unsafe distractions. SOLOS claims to provide a more natural way of communicating data [via the smart glasses] that is ‘safer and more immediate, keeping athletes focused, present and fully aware during training’.

SOLOS smart glasses contain a proprietary augmented reality display as well as noise cancellation technologies in ‘light and fashionable sunglasses, allowing the athlete to view metrics as if the data is floating in front of them and to receive other information through audio messages.’

“We know IRONMAN athletes are always looking for quality, ingenuity and as much valuable data as possible in the devices they wear,” said Stuart Selig, EVP of Global Partnerships at IRONMAN. “SOLOS smart glasses provide just that — an innovative product that will empower them to achieve optimal performance. We believe this partnership offers our athletes a unique training advantage across North America.”

SOLOS is billed as the world’s lightest augmented reality smart glasses for sports performance, designed to inform and inspire while keeping athletes safe so that they can reach their full potential. Since the brand’s inception, SOLOS smart glasses have been ‘dedicated to developing a seamless experience that brings together technology, sport and fashion’ The company has called upon direct feedback from athletes, such as 11-time IRONMAN 70.3 Champion, Sam Appleton.

“I have been using SOLOS smart glasses since the beginning of this year and they have been an extremely valuable tool in my training arsenal,” said Sam Appleton. “SOLOS smart glasses display in front of me the metrics I need in order to nail my key sessions and maintain situational awareness so I can enjoy the ride. It’s an exciting opportunity for the SOLOS team to partner with IRONMAN, as now athletes from around the globe will be able to check out SOLOS smart glasses, which have been a key factor in my success this season.”

In addition to features to improve performance, SOLOS smart glasses also offer design and lifestyle elements to bolster any running experience, including integrated music, group communication, phone calls, interchangeable lenses and an adjustable nose piece for added customization, among other featuress. They are compatible with iOS and Android smartphones and Android Wear 2.0 smartwatches.




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