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Sound of music: Zound Industries and adidas announce license agreement

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Zound Industries and adidas have entered into a licensing agreement for audio products. The partnership, stretching until 2024, will see the first headphone products hit the market in 2019. Under the terms of the licensing agreement, Zound Industries – headquartered in Stockholm – will design, develop, manufacture, market and sell audio products under the adidas Badge of Sport and Originals label.

“This marks the next chapter for Zound Industries as we look to further strengthen our position as a leader within the sport and lifestyle headphone segments,” said Pernilla Ekman, CEO, Zound Industries. “The licensing agreement with adidas enables Zound Industries to do this with one of the most iconic, reputable and well-established global brands in the world.”

The sports headphones segment within the global headphone market is showing strong growth. The new product portfolio will aim to showcase user centric innovation with focus on technology, design, function and fit, drawing upon Zound Industries’ extensive experience and award-winning product portfolio.

Based in Stockholm, Sweden, Zound Industries designs, develops, manufactures and markets audio products under several brands, including Urbanears and Marshall. ‘With a strong focus on innovative technologies and user centric design, the company produces iconic, highly acclaimed and awarded audio products.’

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach, Germany, the group employs 60,000 people across the globe and generated sales of €19 billion in 2016.




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