IT solutions firm Splunk has announced its global partnership with Trek-Segafredo men’s and women’s road teams, both owned by Trek, the multi-national bicycle and cycling product manufacturer and distributor.
The partnership kicks off on January 1, 2019, when Splunk sponsors the road teams on their global circuit including the Tour de France, Giro d’Italia, Tour of California and more.
According to a release, the new deal ‘provides both teams and Trek with actionable insights created by analyzing data from across the Trek ecosystem from the factory floor to the finish line.’
Splunk is sponsoring both the men’s and women’s Trek-Segafredo cycling teams, a first in Trek history for the women’s team. With this partnership, Splunk is focused on analyzing data from all parts of the race experience, including riders, coaches, mechanics, fans and more to maximize performance and results directly from the training grounds, to the track, all the way to the Trek factories and warehouses.
Splunk adds that it will ‘capture, enhance and drive insights using Splunk technologies, making Trek-Segafredo one of the most data-driven, efficient teams on and off the circuit.’
“Being a lifelong cyclist myself, I’m excited for Splunk to partner with Trek-Segafredo to help them turn data into a strategic advantage for the team,” said Doug Merritt, President and CEO, Splunk. “Innovation is at the heart of Splunk and Trek DNA, which is why this partnership is such a great fit for us. We are thrilled to support the Trek team and build upon the global journey they’ve embarked on by making things happen with data.”
Splunk will be fully integrated in the branding of the team, from jerseys to bikes to team vehicles, along with participating in Trek-Segafredo’s race hospitality program around the globe.
“We’re focused first on the safety of shared information,” said Trek Vice President Roger Gierhart. “As technology continues to drive our industry, we’re thrilled to find such a strong partner whose goals perfectly align with ours. Splunk’s support will give us an important advantage in all aspects of our business, including our racing programs and product development.”
“I am excited by the prospect of what analytics could do for racing in the near future, that’s what makes this partnership such a great fit,” said Luca Guercilena, General Manager, Trek-Segafredo. “When you combine the two, innovation starts to take over and Trek-Segafredo will be pushed to a new level in terms of agility, as Splunk technologies help the teams with efficiency, consistency and record-breaking performance.”