Groupset and accessories specialist SRAM has announced a multi-year partnership with the Gran Fondo Family in Spain. A release from SRAM notes that the sponsorship ‘ties in with SRAM’s philosophy, the power of bicycles and encouraging everybody to ride, whatever their level of experience, background or fitness level.’
Spain has an impressive cycling heritage and culture while constantly attracting new riders to the sport. The organizers of the Gran Fondo Family have put in place a Gran Fondo Series where people can ride on inspiring roads, enjoy scenic landscapes, have fun with other riders and ‘have a great experience from the moment they arrive on site until they go back home’.
“The Spanish road market has long been a focus for SRAM and alongside the recent addition of the SRAM Iberian Tech Center, we wanted to strengthen our investments into this key market with what we considered unique consumers events,” said Ian Young, SRAM EU/Asia AM Director. “The Gran Fondo Family partnership gives us just that and enables us to speak directly to the Spanish consumer about our road products and brands.”
“At the Gran Fondo Family, we work to offer cyclists sporting experiences with circuits of great beauty and premium services,” said Mauro Llorens, Gran Fondo Family director. “Our goal is that participants feel like professional cyclists. We are proud to have the support of the best brands in the sector, such as SRAM.”
The Gran Fondo Family Series is comprised of three events:
- Skoda Gran Fondo Priorat (April 8, 2018): Mountain bike among the vineyards, trails and tracks of the El Priorat region of Tarragona.
- Polar Gran Fondo la Mussara (June 3, 2018): Its fifth anniversary will celebrate road cycling in the region of Tarragona with three distances.
- Skoda Gran Fondo San Sebastián by Trek (October 2018): Road rides on the roads of the province of Guipúzcoa and the Community Foral of Navarra.