Strava, the social network for athletes, has announced its newest Gym & Studio Sync partner, MINDBODY, ‘the world’s leading booking platform for fitness classes’.
Through Strava’s Gym and Studio Sync program, athletes can track and quantify more types of workouts on Strava alongside their runs, rides and swims. This latest partnership allows Strava athletes to share their participation in any of the 5.2 million fitness classes and wellness services offered daily via the MINDBODY app and MINDBODY branded apps and websites.
‘Enabling athletes to discover new classes through friends’ activities turns the Strava feed into a recommendation engine for the best workouts and fitness classes in any locale.’
Nearly two-thirds of Strava athletes reportedly exercise indoors at least once a week – with strength training, yoga, treadmill running and indoor cycling ranking as the most popular activities. As boutique studios and fitness apps rise in popularity and increasingly offer data to quantify their members’ efforts, Gym & Studio Sync aims to give Strava athletes a way to memorialize more of their athletic lives.
“For athletes looking to vary their workouts, there’s no better discovery and booking resource than MINDBODY,” said James Quarles, Strava CEO. “Strava members aren’t just runners, or just riders – they’re active in all sorts of ways. Adding millions of new classes to Strava’s Gym & Studio Sync program really drives our momentum as we continue to broaden the activities you can make count on Strava.”
Athletes use MINDBODY to find, book and pay for workout classes and wellness services in their local communities. Wellness entrepreneurs worldwide use MINDBODY’s integrated software and payments platform to run, market and build their businesses.
To sync classes booked through the MINDBODY app or any studio that uses MINDBODY, users can open the MINDBODY app, click on ‘Profile’ and connect to Strava from the ‘Settings’ page. Once connected, the name, location, length and type of workout along with an image of the workout flow into the user’s Strava profile after the class.
Launched in 2017, Strava’s Gym & Studio Sync partners include Peloton, Fitbod, Flywheel SportsYogaGlo and other leading fitness brands.