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Strava debuts #GIVEKUDOS ad campaign

Strava is celebrating the shared experience of athletes everywhere with its new #GIVEKUDOS advertising campaign. Developed with Stink Studios, ‘Give Kudos’ is the first time the company has used digital and out-of-home advertising as a significant component of a marketing campaign, which includes print and digital ads, videos, a suite of stickers and filters and a campaign website.

Ads will appear on billboards, street-level barricades, bus stops and bike share stations throughout Los Angeles, Chicago and San Francisco.

“In our best moments, our community is cheering people on and motivating them to live healthy, active lives,” said James Quarles, Strava CEO. “We’re convinced that people keep people active, and we designed #GIVEKUDOS to fuel this spirit.”

A release from the company cited… ‘The sweaty high five. The cheers of a cold one. The exhaustive sigh when you get in the passenger seat. We all know the feeling – there’s nothing better than the shared experience of finishing your first 10K or setting a new personal best. Those are the moments Strava’s 30 million athletes cheered on with more than 2.3 billion Kudos in 2017.’

Strava’s global athletic community reportedly grows by one million new members every 30 days. Athletes share over 15 million activities per week, spanning 32 activity types including running, hiking, cycling and backcountry skiing.

A recent independent study at Glasgow Caledonian University of more than 8,000 athletes who use Strava had some interesting results: 69% reported that using Strava had a positive impact on their happiness, and 83% said that Strava improved their motivation to exercise. #GIVEKUDOS is positioned as a continuation of the sentiment that started with Strava’s #AthletesUnfiltered campaign ‘highlighting the values of Strava’s community and the unifying spirit of sport’.

  • 25 activities uploaded every second, 15.3 million every week
  • 300+ compatible mobile phones and GPS devices
  • 145+ employees, most in San Francisco with more in Hanover and Bristol
  • 1,100+ professional athletes are on Strava
  • 1 million athletes join every 30 days
  • 2.3 billion kudos given between athletes last year
  • US$7.99 a month for Strava Premium, or US$59.99 a year
  • 130+ cities making commuting better with Strava Metro




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