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Super League Triathlon expands marketing and commercial team

Competitors Dive In - Super League Triathlon Hamilton Island

Super League Triathlon (SLT) has confirmed four new strategic hires to join its marketing and commercial team. The innovative triathlon race organiser has announced the appointment of Senior Director, Marketing & Partnerships, Lucinda Brown; Creative Director, Mark Garratt; Commercial Director, Yeji Kim; and Events Director, Junie Quah.

Lucinda Brown adds a wealth of international experience – having worked in the UK, Australia and Asia for the past 18 years developing ‘highly engaging content and experiential solutions for high profile brands’. She joins the SLT team from ONE Championship where she was VP, Strategic and Brand Partnerships. Prior to this Lucinda held senior roles at Fremantle Media, Telstra and Octagon Sports & Entertainment marketing agency. She will lead the Marketing and Partnerships team at SLT to ‘develop top quality content and marketing solutions for key partners’.

Mark Garratt joins SLT with over 20 years in broadcast-based design and creative leadership. Moving to Singapore in 2000 to launch SportsCenter on ESPN STAR Sports across Southeast Asia, he worked at ESS (later FOX Sports) as Director of the Creative Services team after ‘launching countless shows and multiple rebrands across the channel’s networks’. Prior to this, Mark was responsible for setting up the office in Singapore for DD8, a Sydney-based motion design studio. At SLT, Mark will lead on the creative direction of the brand, ‘delivering unique and innovative content that will drive exponential fan growth’.

Yeji Kim joins the team with a track record of delivering commercial results in management consulting in the sports and entertainment industries. Prior to joining SLT, Yeji was a Manager at Nielsen Sports and Entertainment where she led the development of commercial strategies, market assessment studies and delivered valuation projects to measure returns for key clients investing in sports and entertainment. Prior to Nielsen, Yeji was a management consultant at PwC specialising in financial analysis and strategic planning across multiple industries. At SLT Yeji will be responsible for developing the strategic commercial direction of SLT and will play a critical role in the company’s financial processes and business development activities.

Junie Quah joins the SLT team from IRONMAN Asia where she was the Senior Manager for Event Operations leading the planning and execution of the Standard Chartered Singapore Marathon. Prior to this, Junie directed and coordinated all stages of event operations for multiple A-list concerts in Kuala Lumpur and other cities in Asia. Junie will be responsible for ‘delivering a seamless first-class experience for athletes and fans in all SLT events across the globe’.

“We are very excited to welcome Lucinda, Mark, Yeji and Junie to our team and to have their world-class expertise as we launch into this season’s global five-round Championship series in Jersey, Malta, Mallorca, Singapore and Australia,” said SLT’s CEO Michael D’Hulst.

SLT’s CCO Claude Ringuet. Added “With the top 50 (25 men and 25 women) athletes from around the world competing in the most iconic and spectacular destinations, our team will be increasing SLT’s footprint globally, creating unique and highly engaging content and experiences for fans at every touch point.”

Headquartered in Singapore, SLT launched in 2016; and is the brainchild of former Australian triathlete and four-time world champion Chris McCormack; Michael Dhulst, an entrepreneur, successful amateur athlete and experienced event owner; and Leonid Boguslavsky, an entrepreneur and keen sportsman.

The newly introduced Championship series will kick off in Jersey on 29th September, with big names competing including the Brownlee brothers (GBR), Flora Duffy (BER), Richard Murray (RSA), Henri Schoeman (RSA), Mario Mola (ESP), Ashleigh Gentle (AUS), Nicola Spirig (SUI) and Katie Zaferes (USA). The league will continue in Malta (27-28 October), Mallorca (03-04 November) and Singapore (23-24 February 2019), with the final event held in Australia (16-17 March 2019).

Qualifier Races:
Poznan, Poland – 29 June-01 July 2018
Penticton, Canada – 17-19 August 2018

Championship Races:
Jersey – 29-30 September 2018
Malta – 27-28 October 2018
Mallorca – 03-04 November 2018
Singapore – 23-24 February 2019
Australia – 16-17 March 2019




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