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SwimLabs Swim Schools designated as Official IRONMAN Training Centers

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IRONMAN has announced a partnership, in conjunction with SwimLabs Swim School (a member of the Streamline Brands family of companies), designating SwimLabs Swim Schools nationwide across the US as Official IRONMAN Training Centers.

This partnership between IRONMAN and SwimLabs allows IRONMAN Certified Coaches and their clients to benefit from SwimLabs’ stroke analysis, video comparison library of former world and Olympic champions, and warm-water, constant-current pool technology. The partnership will also enable SwimLabs’ coaches to earn IRONMAN U coach certification.

“We are delighted to be partnering with IRONMAN, its coaches and triathletes,” said Michael Mann, Chief Curriculum Officer of Streamline Brands and co-founder of SwimLabs. “Triathletes and coaches are an important – and growing – segment of the athletes we serve. With the partnership with IRONMAN, we are perfectly positioned to offer a pre-eminent endurance sports education alongside video stroke analysis that puts athletes side-by-side with Olympic swimmers.

“Our franchisees consistently ask for new ways to better serve their triathlete clients and this partnership with IRONMAN offers remarkable opportunities.”

Triathletes and IRONMAN certified coaches will now be able to schedule training sessions at SwimLabs facilities nationwide. In addition, IRONMAN clinics will be held at SwimLabs facilities on a frequent basis.

“IRONMAN and SwimLabs share a common goal – we want our athletes to be confident in their swimming ability when entering the water,” said Laurie Gestal, Senior Director of North American Marketing for IRONMAN. “Swimming has been identified as a barrier to triathlon, and the SwimLabs partnership signifies our commitment to engage in new training methods and provide access to coaches for our endurance community.”

As a part of the partnership, IRONMAN and SwimLabs will also develop a joint ‘Introduction to Triathlon’ clinic curriculum for athletes and coaches, to better to serve the 40% of IRONMAN athletes who hire a certified coach or purchase a training plan to train for their endurance race.




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