Colorado-based sports drink mix manufacturer, Tailwind Nutrition has announced that its original Endurance Fuel is now Informed-Choice Finished Product certified. Products certified by Informed-Choice serve as a global gold standard, demonstrating a high level of commitment to quality assurance available to the sports supplement industry.
Certification under the Informed-Choice program includes a detailed review and assessment of manufacturing processes, testing across multiple batches and post-certification testing through monthly blind sampling. Products that carry the Informed-Choice logo are regularly screened for banned substances, down to part-per-billion levels.
Informed-Choice was established by LGC, a world renowned anti-doping laboratory with over 50 years’ experience in doping control and research in sports. With the support of key players in the supplement industry it has since become an international standard in sports nutrition quality assurance, allowing companies like Tailwind to best meet the needs of consumers, elite and amateur athletes, coaches and nutritionists.
Informed-Choice is recognized by a growing number of National Anti-Doping Organizations (NADOs), the Institute of National Anti-Doping Organizations (iNADO), and a host of sporting bodies such as the United States Ski and Snowboard Association and the Australian Institute of Sport (AIS).
Tailwind Nutrition founder and endurance athlete Jeff Vierling developed Endurance Fuel in 2012 after ‘years of struggling on race day with gut bombs and the tedious task of keeping track of gels, electrolyte pills, and food.’ With humble beginnings in his kitchen in Durango, Colorado, he developed the Endurance Fuel drink mix that is designed to be used as a sole fuel source during exercise.
Tailwind’s Endurance Fuel supplies energy, electrolytes, and hydration, is positioned as being easy to digest and has a r’efreshing yet mild flavour’. Since its humble beginnings, Tailwind Nutrition has kept its family business environment, has grown to over 800 stores and is sold worldwide.
Tailwind adds that its Endurance Fuel gives athletes all the calories and nutritional needs required to perform and compete at their highest level. The all-in-one fuel aims to stand out from other sports nutrition products because of its ‘simple, all-natural ingredients and purity’. Tailwind Nutrition’s product line-up also includes its newest powder drink mix, Tailwind Rebuild, billed as the first sports recovery drink based on a patent-pending, perfectly complete protein. All of Tailwind’s products are made in the USA and are free of GMOs, artificial ingredients and common allergens such as soy, dairy and gluten.