Premium British cycling apparel brand, Le Col, has been announced as co-title sponsor of Team WIGGINS, with the UCI Continental team to now be named ‘Team WIGGINS Le Col’ for the 2019 season.
After agreeing a technical kit partnership, Le Col has now strengthened its support for the team founded by the former world, Olympic and Tour de France champion Sir Bradley Wiggins.
‘With Le Col’s DNA in the pro-peloton coming from former Team GB cyclist and Le Col founder, Yanto Barker, the United Kingdom’s fastest growing cycling apparel brand has continued its mission to develop the best pro kit in the peloton.’
Announcing the extended partnership between Le Col and Team WIGGINS, Sir Bradley Wiggins said, “I’m delighted that Le Col has increased its commitment in working with Team WIGGINS Le Col. Thanks to their commitment and that of the other partners, the team can plan for the future and build on the successes of the 2018 season.
“This has been a hard year for the domestic professional race scene; and for Team WIGGINS Le Col to be heading in the opposite direction from that, is great to see.”
He continued, “I’ve known Yanto for a long time and I know how much focus and passion he has for cycling and creating the very best apparel for the sport. As a former pro, I know he just gets it and that’s why everyone at Team WIGGINS Le Col is delighted to have the brand become the team’s co-title sponsor for the 2019 season.”
Yanto Barker said, “A chance to further help a professional developmental team in British Cycling is an amazing opportunity for Le Col, and a long-term goal for myself.
“Earlier this year we identified a clear shared interest in working with Team WIGGINS to develop a team kit that would be at the forefront of technical performance in the pro peloton. Le Col is now committed to helping Team WIGGINS Le Col with more resources to aid this young and talented team full of British riders.”