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The National Running Conference adds James Robinson from Limelight Sports as speaker


The organisers of The National Running Conference in partnership with Running Imp have announced that James Robinson from Limelight Sports will be speaking at the event on Friday 18th January 2019 at Birmingham’s NEC.

James Robinson is Chief Commercial Officer at Limelight Sports, ‘the agency for the active world’. He will be delivering The National Running Conference’s afternoon session titled ‘Events – Creating and Delivering Showcase Events to the World’, for which he is admirably qualified given his experience in the mass participation events sector.

Throughout his career James Robinson has worked extensively in mass participation sports. He has led rights holders and agency businesses and has been responsible for over 200 international events in running, cycling, triathlon and open water swimming. He spent 10 years at Great Run before joining Lagardère Sports as Director for International Marketing & Sales at Sportfive in Hamburg, and then moving to become Commercial Director where he directed the World Triathlon series.

James then spent five years at WME-IMG where he progressed to Global Head of Mass Participation Sports. In this role he oversaw over 60 annual events and was responsible for the creation and implementation of the agency’s global strategy for mass participation sports.



James will be bringing his experience and knowledge to The National Running Conference to discuss how the mass participation market has grown and evolved. Within his session, he will look at increasing audience expectations, delivering campaigns to attract new commercial partners, the importance of creativity and innovation, and the future of events.

Also speaking on the day will be Nick Pearson, CEO of parkrun Global Ltd; Neil Venables, General Manager of Intersport UK & Ireland; Kate Dale, Strategic Lead for Campaigns at Sport England; and Gareth Mills, Country Manager UK at Strava. International announcer, broadcaster and presenter Kris Temple has been confirmed as event host.

The National Running Conference in partnership with Running Imp is positioned as the first B2B conference of its kind. It will see brands, retailers, race directors, official bodies and community sectors come together under one roof to share their knowledge, voice opinions and look at current and future trends in the running market.

Attendees will be able to connect with peers and listen to topics covering all aspects of the industry, with a view to preparing for the future and agreeing how best to deliver to their audiences.

The National Running Conference in partnership with Running Imp is a collaboration between Rebecca Richardson, MD and Founder of Breathe Unity; Joe Williams, MD and Founder of UKRunChat; Mike Seaman, MD and co-Founder of The National Running Show; and Darren Pinder, Marketing Director and co-Founder of The National Running Show.

Rebecca Richardson, Director of The National Running Conference, said “It is a privilege to have Limelight Sports at The National Running Conference and we are very much looking forward to welcoming James Robinson as a speaker. James has incredible experience of the mass participation sports sector and it will be fascinating to hear his insights and expertise in his session on events.

“Each of the conference sessions offers something different and over the course of the day we will cover all aspects of the rapidly growing running market, so that everyone comes away informed, inspired and connected as we move forwards.”

The National Running Conference in partnership with Running Imp takes place at Birmingham’s NEC on Friday 18th January 2019. The National Running Show takes place at the same venue on Saturday 19th and Sunday 20th January 2019.



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